Search Engine Optimization (SEO) has always been a balancing act between writing for search engines and writing for users. In the early days, stuffing keywords into your content and across your site was rewarded with top rankings in the search engines. As Google and other search engines strive to bring people the best results in…
Read MoreIt should go without saying that the easier you make it for your Website visitors to become customers, the higher percentage that will convert (buy a product, fill out a form, sign up for a newsletter, etc.) Unfortunately, that simple logic is easily forgotten if you are overwhelmed setting up your Pay Per Click (PPC)…
Read MoreGoogle’s local and organic search results are now combined. This elevates the importance of local SEO for location-based businesses that depend on local business. The Fundamentals Haven’t Changed. Effective online marketing remains anchored by your Website, which should be designed for conversion and optimized, structurally and content-wise, around a Keyword Strategy. The importance and coherence…
Read MoreThe most important aspect of your Pay Per Click (PPC) campaign is always getting conversions whether they are direct sales, leads, or even views of a key page. Without properly focused keywords you are probably throwing a lot of money away. Here are some tips to help you start your campaign with a clear keyword…
Read More“We usually start these conversations with a lesson on how your Website is not up to our SEO marketing standards.” That’s the modus operandi of a national firm with whom Webolutions is considering establishing a strategic partnership. With our site, they didn’t have anywhere to go, but that’s not the point. Here’s the point: Just…
Read MoreBetter SEO – Things to Keep In Mind When Choosing Your Keywords While it can be easy to overlook something as simple as choosing the right keywords, it is one of the biggest blunders you can make in an internet marketing campaign. SEO services that are focusing on wrong keywords doesn’t do any good. They…
Read MoreWeb 2.0 meets SEO In 2007, Google announced its Universal Search capabilities. It changed the way search results are displayed when doing a query. Universal search integrated images, videos, and results from other search verticals directly into the web search results. This has proven to be a huge driver of traffic to sites because their…
Read MoreRecently, Webolutions had a blog post about the 7 Benefits to a Business Blog. To follow it up, we wanted to emphasize the importance of creating a blog and posting often. Most people know the more back links your site has, the higher you’ll rank in the search engine results page (SERP). Technically, the quality…
Read MoreHow can I create a powerful link? Unless you know the search engine algorithms used to rank websites or you are an engineer at Google, the solution to this question may be difficult to answer. Here at Webolutions, we like to focus on these 10 factors when we develop a linking strategy. Here is our…
Read MoreTwitter now part of Google, Bing and Yahoo Search Results As of recent, search results are showing real-time Twitter results in the organic search results. Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectively, to index Twitter’s tweets. Twitter’s search results display the most recent five…
Read MoreThere are 4.76 billion social media users around the world in January 2023, equating to 59.4 percent of the total global population.