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Online Marketing

Denver Social Media Marketing Group Links Search Engine Optimization (SEO) to Strategy Plans

By in Online Marketing, Social Marketing,

In April, 2013, Denver’s premier social media for business group focused its presentation on SEO, the fourth chapter in their social media marketing plans. Webolutions® Director of New Media Strategies, Mike Hanbery, led the presentation. The material and discussion comprised Chapter Four of the custom Social Media Strategy Plans group members are developing. The group…

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Denver Social Media: Search Engine Optimization and Your Social Media Marketing Plan

By in Online Marketing, Social Marketing,

The inevitable and necessary integration of search engine site optimization and social media is picking up speed. Another significant development—an update to the Google Penguin algorithm–is expected soon. Social Media and Search Engine Optimization: The Story So Far Once upon a time, the novelty of returning a list of links to websites offering information, products…

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Web Analytics: Monitor Macro Conversions AND Micro Conversions

By in Online Marketing,

In my last post, I discussed the importance of evaluating conversion data within a web analytics strategy.  Data on website conversions can provide fairly direct insights on the bottom line of a business – revenue. The primary goal of any online conversion is to move the website visitor towards some kind of a transaction, and…

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Should Your SEO Efforts Include Schema?

By in Online Marketing,

You may have noticed Google listings for some websites being a little bit more extensive lately, for example, look at the picture attached to this post. This listing looks the way it does because Rotten Tomatoes has marked their website up with Schema. Schema is more advanced way of using html tags (microdata) to indicate…

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Web Analytics: Optimizing your Online Presence for Conversions

By in Online Marketing,

Across the marketing world, two developments have trumped all others in recent years. One is the explosion of Social Media Marketing as a method to engage customers. The other is Big Data. This term has proliferated across industries as businesses seek to harness the incredible volumes of information to make smarter decisions. The field of…

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Web Analytics Traps: Tracking the Right Data for your Business

By in Online Marketing,

It is safe to say that the words “data” and “analytics” have become two of the hottest marketing/business buzzwords over the last couple of years. We have all seen ads telling us that companies are increasing revenues by up to X% by digging into the quantitative information they have at their disposal. Tracking web analytics…

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Building Higher Quality Links

By in Online Marketing,

One of the hardest parts of any search engine optimization (SEO) strategy is building high quality links. It is the one aspect where you do not have full control of, you cannot fully control who links to your website. In the old days of SEO, link farms and directories popped up like Starbucks that allowed…

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Writing Content for Search Engines

By in Online Marketing,

In the world of search engine marketing there is a constant struggle to find a balance between what is good for the search engines and what is good for the reader. Obviously there is a need to have your keywords present within your content in order to rank for those terms in the search engines.…

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Answers to Common Questions About Blogging

By in Marketing Trends, Online Marketing,

Any business today needs a website and a central component of that website needs to be a blog. We have covered the basics of why a blog is an important part of your website. Blogging is a topic that can generate a fair amount of anxiety from “non-creative” business people. Don’t yield the great opportunity…

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Does Pay Per Click Marketing Make Sense For You?

By in Online Marketing,

When it comes down to it, Pay Per Click (PPC) marketing is just like any other marketing effort. The bottom line always comes down to the same thing: are you getting more return on your marketing than you are investing into it? The greatest part about PPC and other Internet marketing strategies is that you…

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