Insights

Denver Web Design, Website Development & Digital Marketing Agency

Online Marketing

Internet Marketing Tip: Optimizing PDFs for Search Engines

By in Online Marketing,

Website Content Optimization While HTML pages are still the preferred way for websites to host their content, search engines have gotten better at reading and ranking PDF files in their results over the years. This does not mean that you should go out there and start making a lot of your content in PDF form,…

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Webolutions Analytics: Client & Visitor Segmentation

By in Online Marketing,

In previous posts, I have described some of the many benefits of collecting and analyzing data. The process of monitoring and evaluating data for insights is changing the way that many businesses operate. The goal is simple – to reveal information that can increase a business’ efficiency and/or effectiveness. Unfortunately, a lot of the data…

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Google Is Securing Keyword Data: Don’t Panic, Here’s What You Can Do

By in Online Marketing,

In a recent change, Google is encrypting more and more searches from showing up in Google Analytics (GA) to help protect user’s privacy. Since 2011, if you were logged in to a Google account your searches have been encrypted the same way, leading to a “Not Provided” section the GA keywords report. Now, even users…

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Webolutions Analytics: Measuring Client & Visitor Engagement

By in Online Marketing,

Your existing clients are a great source for additional revenue. This is by no means new information – many companies have been making use of the upsell and referral marketing for many years. The question is: how can you engage your current clients to generate more sales and referrals? Both the upsell and referrals rely…

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Internet Marketing Experts – Google’s Hummingbird Algorithm and Why It’s Awesome

By in Online Marketing,

Google Partner Webolutions Insights to Google Hummingbird Update Well, here comes another animal from Google. I thought for sure they were going to stick with their black & white animal theme, but I stand corrected. They have just announced a new algorithm update called “Hummingbird” and they say it’s the biggest search algorithm update in…

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Pay Per Click Marketing – Understanding The Search and Display Networks

By in Online Marketing,

When it comes to Pay Per Click (PPC) advertising, your options are pretty vast in what you have the ability to do. If you are new to PPC, I have gone in depth about a number of PPC topics including whether or not PPC makes sense for your company and setting up effective PPC campaigns…

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Current Marketing Trends – Content Marketing is a Must PT 2

By in Online Marketing,

Current Marketing Trends – Content Marketing is a Must Part1 Outlined the nature of content marketing, including the following topic areas: Creating vs aggregating Non-selling content Delivering on a consistent basis Engaging a community around your brand Providing value This second post, of this three part series on content marketing, outlines best practices for the…

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Why SEO Fails and How to Prevent it from Failing

By in Online Marketing,

As a Denver SEO company, it seems everyone who is looking for SEO marketing services has had a bad experience with an internet marketing company. There are many reasons why it was a bad experience, but the lowest common denominator comes down to communication. This blog is not intended to put down other SEO companies, but…

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Webolutions Analytics: Measuring Online Presence & Effectiveness Over Time

By in Online Marketing,

Virtually every software platform used by marketers can output some sort of data. Whether it’s your website analytics software, or a social media page, data is available from pretty much all of it. Unfortunately, for many people looking to analyze this data, the collection process stops there. Each platform is analyzed independently, and the insights…

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Web Analytics: The Monetary Value of Your Website Conversions

By in Online Marketing,

Your website exists to make you money. Now, I must acknowledge that there are particular organizations that are not driving revenue through their web presence (schools, for example). However, for the vast majority of us, a website is a tool to generate an actual flow of revenue, as well as awareness for one’s brand and/or…

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