Insights

Denver Web Design, Dev & Digital Marketing Agency

Online Marketing

Upcoming Google Mobile-Friendly Algorithm Update – What Does it Mean?

By in Online Marketing,

With news that Google is rolling out a substantial mobile-friendly algorithm April 21, many site owners are curious how this change may affect them and what impact it may have on their business’ bottom line. There is a lot of speculation as to what exactly this algorithm update entails, but here is what we know…

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Digital Marketing: How Our Profession Earns Your Distrust

By in Online Marketing,

Politics, used cars, digital marketing. Hard to get lower on the rung. Every year, the Gallup Poll measures how people perceive “the honesty and ethical standards” of professionals in different industries. Nurses typically lead the pack, doctors and pharmacists always rank highly, police officers and the clergy are a tier of their own, followed by…

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Google Threat Makes Responsive Web Design a Priority

By in Online Marketing,

Google Insights and Tips from Webolutions, a Certified Google Partner Google has signaled what may be the biggest development in Internet marketing since it effectively banished millions of websites to Purgatory with its Panda and Penguin updates of 2012. On January 19, 2015, Google started sending warnings to webmasters of sites it deemed to have…

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SEO Content: Quality Versus Quantity

By in Online Marketing, SEO: Search Engine Optimization,

If Search Engine Optimization (SEO) is a part of your marketing strategy, you are probably aware that you need to create content to increase your rankings. This leads to the interesting debate about whether it is better to mass produce content or to create quality, well-focused content. Both types of content strategy have their SEO…

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Denver SEO: Denver Marketing Agency Webolutions wins SEO Leader Award

By in Online Marketing, Webolutions Inside & Out,

Denver SEO markekting agency Webolutions claimed a victory September 25, 2014, at IMPACT14, the Internet Marketing Association’s (IMA) annual conference in Las Vegas, Nevada, when Denver’s top marketing agency Webolutions was awarded the organization’s Search Engine Optimization Leader Award. “Of course we’re proud of bringing the SEO Leader Award back to Denver,” said Webolutions Director of…

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Internet Marketing Experts Glimpse Future at IMPACT14

By in Online Marketing,

Imagine going through life deaf, and one day being handed a piece of technology enabling you to hear what it sounds like when your mother says, “I love you.” This video, part of Brandon Graham’s September 25, 2014, presentation at IMPACT14, the Internet Marketing Association’s annual conference, illustrates the theme that ran through every aspect…

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Using PPC to Improve Your SEO Efforts

By in Online Marketing,

One of the greatest advantages of Pay Per Click Marketing (PPC) is that it grants you instant control of your targeting, ads, and landing pages. Try as hard as you want, you will never get instant results out of organic SEO (search engine optimization) efforts. This means that if you have not started using SEO or…

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Online Comments: Positive and Negative Reviews on Yelp

By in Online Marketing, Social Marketing,

Our Denver social media for business group has been abuzz with angry accusations from business owners and marketing managers about Yelp manipulating comments to punish businesses that reject their aggressive ad sales push. The Yelp Online Comments Algorithm It is doubtful Yelp manipulates online comments. While some business owners may have noticed an apparent correlation…

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Denver Internet Marketing: Yelp Advertising – Should we?

By in Online Marketing, Social Marketing,

Should Yelp advertising be a part of your business plan? The answer may be pretty close to black and white. If you own a brick and mortar business, you probably have a listing on Yelp, even and perhaps especially if you didn’t create it. If you didn’t create it, it’s best to go find it…

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Why do Businesses Hate Yelp?

By in Online Marketing, Social Marketing,

Yelp.com is one of the most powerful and influential online comment websites in the world. It provides tips (with which we don’t always agree) for users and businesses, provides free listings for location-based businesses and even hosts live events where, yes, advertising is recommended, but are sincerely intended to help business owners understand how to…

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