PPC, as commonly used, refers to paid visibility on a search results page, also known as paid search. The benefits and advantages of being able to pay for your brand or product to appear on the front page of Google or Bing are numerous, but one of the best features of PPC are spelled out…
Read MoreWhat do ghost towns and bad landing pages have in common? Everybody leaves them. You put a great deal of time and effort into landing page funnels and that’s the last thing you want. So how do you build one that doesn’t suffer this fate? Ensure you don’t make these 8 common landing page mistakes.…
Read MorePeanut butter and jelly. Chocolate and graham crackers. WordPress and Infusionsoft by Keap. Some things are just better together. Like ensuring your web platform and automation tool work well together. For small businesses, the choice is simple. You simply can’t go wrong with WordPress for a web platform and Infusionsoft for CRM & Marketing Automation.…
Read MoreDenver Digital Agency Webolutions on Denver Digital Summit Seth Godin spoke about “our revolution” in the primary keynote address for the 2017 Denver Digital Marketing Summit. Session presenters implored marketers to introduce their companies and organizations to, “a new way of thinking about marketing.” A very regular-sized Morgan Spurlock and The Economist’s Mina Seetharaman, among others,…
Read MoreGetting and maintaining someone’s attention in 2017 is challenging for many businesses. This is why it’s now more important than ever to make certain your marketing investments are meeting (and exceeding) your expectations—especially when it comes to online advertising. Who is your target? When you’re trying to decide whether or not to advertise online, the…
Read MoreIf a website redesign is on the horizon, it’s important to begin planning today. Developing a new website is an exciting process, but it is also a significant endeavor requiring forethought. It can be difficult knowing where to begin, so we’ve compiled these 7 factors to kick-start the process. Denver’s Top Custom Web Design &…
Read MoreMarketing. Whether it’s online marketing or outbound marketing, direct marketing or experience marketing, it’s all about your brand’s content and the messages you want to communicate. Remember that old saying, “Content is king?” In 2016, this reigns true more than ever and it means that having a content marketing plan is your ace! What is…
Read More7 Ways to Improve Visitor Interaction on Your Website Why have a website at all if you do not take the time to continuously improve the site’s usefulness? You built a website to convey information about your product or service. So, now you need to make sure that information is actually read by your site…
Read MoreIf you haven’t already guessed, Google makes changes to their algorithms every single day. They are always striving to provide the best search results to its users (you!). However, some changes are more noticeable than others. It’s important to stay in the know, especially for someone like myself who focuses on online marketing tactics like…
Read MoreWhen I started writing this blog on growing your business online, I had to keep reminding myself that it is 2016. And, I admit, I work at a digital marketing agency, so I am a little more plugged into digital trends than most. So, I was a little surprised when I read a recent article…
Read MoreWordPress users produce about 70 million new posts and 77 million new comments each month.