Insights

Denver Web Design, Dev & Digital Marketing Agency

Online Marketing

Building a New Website? 7 Factors To Consider

By in Online Marketing, Web Design & Usability,

If a website redesign is on the horizon, it’s important to begin planning today. Developing a new website is an exciting process, but it is also a significant endeavor requiring forethought. It can be difficult knowing where to begin, so we’ve compiled these 7 factors to kick-start the process. Denver’s Top Custom Web Design &…

Read More

Why Every Organization Needs a Content Plan: A Beginner’s Guide to Creating a Content Marketing Plan

By in Online Marketing,

Marketing. Whether it’s online marketing or outbound marketing, direct marketing or experience marketing, it’s all about your brand’s content and the messages you want to communicate. Remember that old saying, “Content is king?” In 2016, this reigns true more than ever and it means that having a content marketing plan is your ace! What is…

Read More

How to Increase Website Engagement

By in Online Marketing,

7 Ways to Improve Visitor Interaction on Your Website Why have a website at all if you do not take the time to continuously improve the site’s usefulness? You built a website to convey information about your product or service. So, now you need to make sure that information is actually read by your site…

Read More

11 Google Changes in the 1st Quarter of 2016

By in Online Marketing,

If you haven’t already guessed, Google makes changes to their algorithms every single day. They are always striving to provide the best search results to its users (you!). However, some changes are more noticeable than others. It’s important to stay in the know, especially for someone like myself who focuses on online marketing tactics like…

Read More

What is Online Marketing and Why is it Important?

By in Online Marketing,

The world wide web became available in August 1991. By 1996, it became obvious to most publicly traded companies that a public web presence was no longer optional. In fact, more websites were developed during 1996 than the previous 5 years combined. Even more astounding than the 257,601 websites that were online by the end…

Read More

Growing Your Business Online – 4 Basics

By in Online Marketing,

When I started writing this blog on growing your business online, I had to keep reminding myself that it is 2016. And, I admit, I work at a digital marketing agency, so I am a little more plugged into digital trends than most. So, I was a little surprised when I read a recent article…

Read More

Local SEO – How to Optimize Your Business Around Local Search

By in Online Marketing,

Local search results have become prime real estate on the search engine results page, which is why companies need to invest in local SEO services. These results are displayed under the sponsored advertisements, pushing the organic search results down. To most business owners, ranking in the local results, such as Google Maps, is imperative to…

Read More

Are All Websites Responsive to Visitors?

By in Online Marketing,

When one hears the term “responsive website,” the question often comes to mind, “Are all websites responsive?” Well, no. A responsive website refers to the capacity for the site to change its layout/format to optimize the visitor experience when using mobile devices such as smartphones and tablets. One may not recognize a responsive website, however,…

Read More

How to Use Google Adwords Keyword Planner Date Range Feature

By in Online Marketing,

An often overlooked feature in Google AdWords’ Keyword Planner is the ability to compare date ranges for keyword searches. This functionality is useful to help identify keyword trends over time for the areas your business serves (whether a local or national business). By default, Google shows the average amount of searches for a keyword over…

Read More

Is That Phone Number Really Yours?

By in Online Marketing,

New Google AdWords Phone Verification If you are currently running Google Pay Per Click ad campaigns, it is important to stay on top of any upcoming changes or updates. This newest update from Google AdWords states that, “Starting in June 2015, we’ll begin requiring verification of ownership for all call extension and location extension phone numbers.” If…

Read More

The world's largest natural hot springs pool located in Glenwood Springs. The two-block long pool is across the street from the historic Hotel Colorado, a favorite stop of former president Teddy Roosevelt.