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Online Marketing

How to Increase Website Engagement

By in Online Marketing,

7 Ways to Improve Visitor Interaction on Your Website Why have a website at all if you do not take the time to continuously improve the site’s usefulness? You built a website to convey information about your product or service. So, now you need to make sure that information is actually read by your site…

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11 Google Changes in the 1st Quarter of 2016

By in Online Marketing,

If you haven’t already guessed, Google makes changes to their algorithms every single day. They are always striving to provide the best search results to its users (you!). However, some changes are more noticeable than others. It’s important to stay in the know, especially for someone like myself who focuses on online marketing tactics like…

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What is Online Marketing and Why is it Important?

By in Online Marketing,

The world wide web became available in August 1991. By 1996, it became obvious to most publicly traded companies that a public web presence was no longer optional. In fact, more websites were developed during 1996 than the previous 5 years combined. Even more astounding than the 257,601 websites that were online by the end…

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Growing Your Business Online – 4 Basics

By in Online Marketing,

When I started writing this blog on growing your business online, I had to keep reminding myself that it is 2016. And, I admit, I work at a digital marketing agency, so I am a little more plugged into digital trends than most. So, I was a little surprised when I read a recent article…

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Local SEO – How to Optimize Your Business Around Local Search

By in Online Marketing,

Local search results have become prime real estate on the search engine results page, which is why companies need to invest in local SEO services. These results are displayed under the sponsored advertisements, pushing the organic search results down. To most business owners, ranking in the local results, such as Google Maps, is imperative to…

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Are All Websites Responsive to Visitors?

By in Online Marketing,

When one hears the term “responsive website,” the question often comes to mind, “Are all websites responsive?” Well, no. A responsive website refers to the capacity for the site to change its layout/format to optimize the visitor experience when using mobile devices such as smartphones and tablets. One may not recognize a responsive website, however,…

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How to Use Google Adwords Keyword Planner Date Range Feature

By in Online Marketing,

An often overlooked feature in Google AdWords’ Keyword Planner is the ability to compare date ranges for keyword searches. This functionality is useful to help identify keyword trends over time for the areas your business serves (whether a local or national business). By default, Google shows the average amount of searches for a keyword over…

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Is That Phone Number Really Yours?

By in Online Marketing,

New Google AdWords Phone Verification If you are currently running Google Pay Per Click ad campaigns, it is important to stay on top of any upcoming changes or updates. This newest update from Google AdWords states that, “Starting in June 2015, we’ll begin requiring verification of ownership for all call extension and location extension phone numbers.” If…

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Upcoming Google Mobile-Friendly Algorithm Update – What Does it Mean?

By in Online Marketing,

With news that Google is rolling out a substantial mobile-friendly algorithm April 21, many site owners are curious how this change may affect them and what impact it may have on their business’ bottom line. There is a lot of speculation as to what exactly this algorithm update entails, but here is what we know…

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Digital Marketing: How Our Profession Earns Your Distrust

By in Online Marketing,

Politics, used cars, digital marketing. Hard to get lower on the rung. Every year, the Gallup Poll measures how people perceive “the honesty and ethical standards” of professionals in different industries. Nurses typically lead the pack, doctors and pharmacists always rank highly, police officers and the clergy are a tier of their own, followed by…

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Every year Denver host the worlds largest Rodeo, the Western Stock show.