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Online Marketing

Important Factors to Consider When Determining Your 2021 Marketing Budget

By in Online Marketing,

As we turn the calendar to 2021, we’re facing a variety of challenges throughout our society that have a significant impact on many business owners. The COVID-19 pandemic is still ravaging the country and as a result, we face uncertain economic times. However, these challenges also present an opportunity for your business to establish a…

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9 Essential Steps to Creating an Effective Content Marketing Strategy

By in Online Marketing,

Developing a Winning Content Marketing Strategy: Part 2 Content marketing is becoming an increasingly important tool for businesses looking to share information about their brand, expertise, and products or services with their target audience. According to Hubspot: 70% of marketers are currently investing resources in content marketing 24% of marketers expressed an intention to invest…

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Understanding the Basics of Content Marketing

By in Online Marketing,

Developing a Winning Content Marketing Strategy Part 1: Understanding the Basics of Content Marketing According to research from the Content Marketing Institute, 61% of businesses don’t have a documented content marketing strategy. If you fall into this category, you’re failing to leverage a tool that is crucial to growing your business. Approximately 85% of consumers…

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Web Analytic Software – Only Useful if Actionable

By in Online Marketing,

Internet Marketing  & Website Analytics The key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools.  As well, all this information can be manipulated dozens of different ways.  Without a plan, it is…

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Website Redesign SEO – What You Need to Know!

By in Online Marketing,

Considering Redesigning Your Website? Don’t Forget SEO as Part of Your Website Redesign Project Plan If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent…

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Common Misconceptions about Organic Search Marketing

By in Online Marketing,

Time and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight: Internet Marketing Takes NO Effort: False – Internet Marketing is time-consuming. I am sure you…

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PPC Ad Management Services

By in Online Marketing,

PPC, as commonly used, refers to paid visibility on a search results page, also known as paid search. The benefits and advantages of being able to pay for your brand or product to appear on the front page of Google or Bing are numerous, but one of the best features of PPC are spelled out…

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Mistakes that Turn Your Landing Page into a Ghost Town

By in Marketing Trends, Online Marketing,

What do ghost towns and bad landing pages have in common? Everybody leaves them. You put a great deal of time and effort into landing page funnels and that’s the last thing you want. So how do you build one that doesn’t suffer this fate? Ensure you don’t make these 8 common landing page mistakes.…

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A Match Made in Marketing: WordPress and Infusionsoft

By in Marketing Trends, Online Marketing,

Peanut butter and jelly. Chocolate and graham crackers. WordPress and Infusionsoft. Some things are just better together. Like ensuring your web platform and automation tool work well together. For small businesses, the choice is simple. You simply can’t go wrong with WordPress for a web platform and Infusionsoft for CRM & Marketing Automation. Benefits of…

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Marketing Revolution the Theme at 2017 Denver Digital Marketing Summit

By in Marketing Trends, Online Marketing,

Denver Digital Agency Webolutions on Denver Digital Summit Seth Godin spoke about “our revolution” in the primary keynote address for the 2017 Denver Digital Marketing Summit. Session presenters implored marketers to introduce their companies and organizations to, “a new way of thinking about marketing.” A very regular-sized Morgan Spurlock and The Economist’s Mina Seetharaman, among others,…

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