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Online Marketing

5 Keys for Effective Annual Marketing Planning

By in Online Marketing,

5 Keys for Effective Annual Marketing Planning For businesses, Q4 should be a time for both reflection and planning as you look ahead to the upcoming year: Reflection on what has been working for your business over the last year and what areas need improvement Planning for where you want to go over the next…

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How to Leverage Your Data to Set Your Business Up for Success

By in Online Marketing,

We’re moving into fall and before you know it, the year will be over. Now is the time to start planning future initiatives for the upcoming year. If you want your business to grow and thrive, it’s crucial to set a concrete plan in place to achieve your goals. In order for your plan to…

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6 Essential Components to a Digital Marketing Strategy

By in Online Marketing,

Over the last 20 years, we’ve seen a dramatic shift in the way people consume information, purchase products, and interact with each other. At the turn of the century, roughly 50% of Americans were regular internet users, but that figure has now risen to 90%. We now live in a truly digital age. With the…

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Important Factors to Consider When Determining Your 2021 Marketing Budget

By in Online Marketing,

As we turn the calendar to 2021, we’re facing a variety of challenges throughout our society that have a significant impact on many business owners. The COVID-19 pandemic is still ravaging the country and as a result, we face uncertain economic times. However, these challenges also present an opportunity for your business to establish a…

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9 Essential Steps to Creating an Effective Content Marketing Strategy

By in Online Marketing,

Developing a Winning Content Marketing Strategy: Part 2 Content marketing is becoming an increasingly important tool for businesses looking to share information about their brand, expertise, and products or services with their target audience. According to Hubspot: 70% of marketers are currently investing resources in content marketing 24% of marketers expressed an intention to invest…

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Understanding the Basics of Content Marketing

By in Online Marketing,

Developing a Winning Content Marketing Strategy Part 1: Understanding the Basics of Content Marketing According to research from the Content Marketing Institute, 61% of businesses don’t have a documented content marketing strategy. If you fall into this category, you’re failing to leverage a tool that is crucial to growing your business. Approximately 85% of consumers…

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Web Analytic Software – Only Useful if Actionable

By in Online Marketing,

Internet Marketing  & Website Analytics The key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools.  As well, all this information can be manipulated dozens of different ways.  Without a plan, it is…

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Website Redesign SEO – What You Need to Know!

By in Online Marketing,

Considering Redesigning Your Website? Don’t Forget SEO as Part of Your Website Redesign Project Plan If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent…

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Common Misconceptions about Organic Search Marketing

By in Online Marketing,

Time and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight: Internet Marketing Takes NO Effort: False – Internet Marketing is time-consuming. I am sure you…

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PPC Ad Management Services

By in Online Marketing,

PPC, as commonly used, refers to paid visibility on a search results page, also known as paid search. The benefits and advantages of being able to pay for your brand or product to appear on the front page of Google or Bing are numerous, but one of the best features of PPC are spelled out…

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Elvis Presley once flew in his private jet from Memphis to Denver’s Stapleton Airport just for a sandwich.