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Denver Web Design, Dev & Digital Marketing Agency

Marketing Trends

A Match Made in Marketing: WordPress and Infusionsoft

By in Marketing Trends, Online Marketing,

Peanut butter and jelly. Chocolate and graham crackers. WordPress and Infusionsoft by Keap. Some things are just better together. Like ensuring your web platform and automation tool work well together. For small businesses, the choice is simple. You simply can’t go wrong with WordPress for a web platform and Infusionsoft for CRM & Marketing Automation.…

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Get Out of Your Marketing Rut

By in Marketing Trends,

Feeling stuck with your marketing? Know that you should do something more, but unsure what that is? Then you may be in a marketing rut. Never fear. Even the most senior marketing experts fall into a rut from time to time. Ready to shake things up? Check out these sure-fire ways to get out of…

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Why Your Blog Isn’t Working

By in Marketing Trends,

Content marketing is a powerful tool in today’s digital and information age, but there are countless ways to do it inefficiently and ineffectively. Throwing a blog on your website and tossing content on it in hopes that it builds relevancy, trust, and brand loyalty is a strategy far too many businesses take, and then are…

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What’s in a brand? (And no, it’s not your product)

By in Experiential Marketing, Marketing Trends,

Brand. As marketers, we hear this word everyday. But what exactly is a brand? Is it a logo? Product? Messaging? At Webolutions, we define a brand as the sum of all experiences with a company or organization. These experiences include every interaction – whether it’s viewing an ad, visiting a location or speaking with customer service…

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Marketing Revolution the Theme at 2017 Denver Digital Marketing Summit

By in Marketing Trends, Online Marketing,

Denver Digital Agency Webolutions on Denver Digital Summit Seth Godin spoke about “our revolution” in the primary keynote address for the 2017 Denver Digital Marketing Summit. Session presenters implored marketers to introduce their companies and organizations to, “a new way of thinking about marketing.” A very regular-sized Morgan Spurlock and The Economist’s Mina Seetharaman, among others,…

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5 Ways to Make Your Website Content Drive ROI

By in Marketing Trends,

On the web, it’s easy to feel lost in a sea of similar messages and competing businesses. When it comes to standing out and rising above the noise, telling your unique story and focusing on what you bring to your ideal customer’s table is one of the most important things you can do. If you…

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7 Ways to Create an Experience for Your Business

By in Marketing Trends,

Regardless of your offering, creating a positive experience is one of the most important things a brand can do. After all, a brand is simply a compilation of all the experiences consumers have with the company. So how do you convert your offering from a commodity to create an experience? Follow these steps: Detail Every step…

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Infusionsoft CRM: Win More Business with Infusionsoft Marketing Automation Software

By in Marketing Trends,

Win More Business with Infusionsoft CRM and Marketing Automation System CRM = Customer Relationship Management Video Transcript about Infusionsoft CRM Software by Mike Hanbery Hi, I’m Mike Hanbery, Director of Marketing and Business Development here at Webolutions. If your current Contact Relationship Management system is sticky notes or Excel, or if you’ve invested in a CRM…

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5 Marketing Automation Myths

By in Marketing Trends,

It’s no secret. Marketing automation has changed the way companies approach marketing. Yet, as of last year, only 60% of large companies and 10% of small companies utilize this powerful tool. Why? Perhaps it has to do with these five marketing automation myths… Myth 1: Marketing Automation is Expensive While marketing automation software can easily…

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Can a Small Business Have a Brand? Executive Roundtable Recap

By in Marketing Trends,

At the April 12, 2017, installment of Webolutions’ Executive Roundtable series, 26 private enterprise and nonprofit executives gathered to discuss the topic Creating a Successful Brand. The group was split into two small groups, selected to maximize diversity of perspective. One question at which both groups arrived organically was, Can a small or medium-sized business…

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