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Denver Web Design, Dev & Digital Marketing Agency

Marketing Trends

Keys for Your Business to Thrive in 2018

By in Marketing Trends,

The business landscape is changing faster than ever before. Across all industries, changes are occurring in technology, communications, product and service delivery, workforce expectations and the demands of customers. Competition is increasing, and newer, more innovative companies are taking market share from those who are more established. For your business to thrive in this evolving environment, you must pay attention to…

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Fool-Proof Guide to Staying on Track with New Year’s Resolutions

By in Marketing Trends,

New year, new you! (That’s what they say, right?) 2018 is here and we’re all pumped to improve ourselves. Finally! We’ve waited all year to begin again, start fresh, wipe the slate clean and be a better version of ourselves (our BEST yet!) Why do we do this each year? January is the month of…

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Maximize Your CRM and Marketing Automation with Small Business Website Design

By in Marketing Trends,

As the first in a series about how small businesses can maximize marketing results from Contact Relationship Management (CRM) and Marketing Automation, this article explores synergies between small business website design and Infusionsoft, a CRM and Marketing Automation solution specifically designed for small business. Wondering how CRM and marketing automation and web design tie together? Goals…

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5 Questions to Get Your Marketing Budget Approved

By in Marketing Trends,

For many, early December is the final push for getting your marketing budget approved. Here are 5 questions to help you get, or arrive at, the answer you want. Who approves the marketing budget? One way or another, you are sending this to a decision-maker—even if the decision maker is you. How do they make…

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Slay Your Content Monsters

By in Marketing Trends,

Here’s a word I guarantee you’ve heard before: Content. The thing is, content can take so many different forms and be used in so many different ways to engage key audiences, target personas, and build lasting loyalty – but all of those things require different types of content, different iterations of your brand story, and…

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Mistakes that Turn Your Landing Page into a Ghost Town

By in Marketing Trends, Online Marketing,

What do ghost towns and bad landing pages have in common? Everybody leaves them. You put a great deal of time and effort into landing page funnels and that’s the last thing you want. So how do you build one that doesn’t suffer this fate? Ensure you don’t make these 8 common landing page mistakes.…

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Developing a More Engaged Workforce

By in Community Engagement, Marketing Trends,

According to Gallup, in 2017: Less than half of the US workforce is engaged. Disengaged employees cost organizations about $500 Billion each year. 76% of employees who do not feel valued are actively seeking to leave their job. 95% of HR leaders admit employee burnout is sabotaging workforce retention. Replacing an employee can cost up…

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Break Through Blank Page Syndrome

By in Marketing Trends,

The pressure is on, the deadline is looming and that blinking little cursor on your still-blank page is absolutely taunting you. Sometimes the hardest part of writing content is simply starting. I’ve made content my career and even I’m not immune to the dreaded blank page syndrome. In fact, when it came time to write…

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Lead Nurturing Content – What, Where and When?

By in Marketing Trends,

When it comes to lead nurturing, we often get asked what type of content is best for each stage of the prospect journey? The answer to that is it largely depends on your industry and company. However, in this day of marketing automation and lead nurturing, there are some rules of thumb when it comes…

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Budget Like a Pro in 2018

By in Marketing Trends,

It’s hard to believe Q4 is just weeks away. That means it’s already time to begin planning and budgeting for marketing in 2018. While it can be overwhelming, planning today paves the way for success next year. Before you get started, check out these 8 tips to budget like a pro for 2018. 1. Review…

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