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Denver Web Design, Dev & Digital Marketing Agency

Marketing Trends

The Art vs Science of Quality Content

By in Marketing Trends,

Content Marketing Tips Telling stories, writing content, creating messaging. It all comes back to one very important pillar of your business’ brand and presence, especially in the digital realm — words. There’s a resounding belief among those looking for marketing help that while many things may need to be outsourced, content is one they can…

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The Big Debate: Why Do Plastic Straws Suck So Much?

By in Marketing Trends,

If you haven’t heard the great Plastic Straw Debate of 2018, you do not watch the news or look at any social media sites. It is the latest conversation that is upsetting the masses. There are those that want them banished immediately, and then there area those who are incensed, defending disabled people who must…

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Client Relationship Building – Critical to Your Long-Term Business Success

By in Marketing Trends,

Most Onlin Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts. Webolutions’ call tracking solution allows businesses to add a new dimension to their online and offline campaign ROI measurement.  Some of this service’s features include: Unique campaign-by-campaign…

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Why Infusionsoft CRM and Marketing Automation is Killing Email Marketing for Small Businesses

By in Marketing Trends,

It’s time for legacy email marketing systems to die. Keep Doing Email Marketing In 2018, email marketing remains a cost-effective tactic overall, and your monthly or quarterly e-newsletter remains a critical component of your marketing mix. Yet, technology and market developments now render your Constant Contact or MailChimp system obsolete. Tools and systems once available…

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5 of the Coolest WordPress Plugins

By in Marketing Trends,

WordPress as a Content Management System (CMS) for websites offers a wealth of add-ons, known as plugins.  Plugins allow you to extend the functionality of WordPress and provide a better experience for your visitors. If you have ever looked at the Add Plugins menu within your WordPress admin panel, you might be caught off guard…

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5 Must-Have Communication Tools

By in Marketing Trends,

When it comes to the office, there are lots of different tools you can use for communication and planning. And, in today’s environment, where team members can be spread across the globe, it is important to find tools that are quick and easy to use…and (in some cases) free. Here is a rundown of some…

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How to Take a Guilt-Free Vacation

By in Marketing Trends,

Working too much can stress you out, and prolonged stress correlates with anxiety, depression, impaired cognitive function, weight gain, memory loss, heart disease, and more. (Yikes, that sounds like the side effects of a medication that are rattled off in a commercial.) Are you bored, stressed, easily distracted from your duties, or just feeling hamstrung?…

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5 Conversion Tools We Love

By in Marketing Trends,

We work with hundreds of clients each year and every single one wants to improve conversions. But the journey to a conversion is not always a direct one. To reach these goals, it’s essential to keep each stage of the sales funnel top of mind. Implementing the right tools leads to significant improvement in overall…

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Plug your Marketing Funnel: How Small Businesses Get Referrals with Infusionsoft

By in Marketing Trends,

The problem with your marketing funnel is the hole in the bottom of it. Marketing Should Help your Relationships be “Sticky” The concept that the traditional marketing and sales funnel lazily allows clients to re-enter the marketplace is articulated in Duct Tape Marketing by John Jantsch. The general notion is that we think of marketing as…

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The most important question in marketing

By in Marketing Trends,

In a previous post I talked about asking questions as a way to stimulate ideas. Questions open your mind to possibilities. One question in particular, when asked over and over again, can dramatically improve your company’s long-term profitability. That question is: How can I improve my service? I am talking about service in a general…

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