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Marketing Trends

5 Effective Elements You Need For Your Website

By in Marketing Trends,

When it comes to creating an effective website, it’s more than just imagery and content.  As your organization invests in making a positive website experience — whether it’s a new website or a website redesign — defining specific goals for your website will pay off. Below are five key elements you need to take your…

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The Power of Influencer Marketing

By in Marketing Trends,

When you think of an influencer marketer, many will mention celebrities such as Kylie Jenner. But did you know you can leverage influencer marketing locally in your organization to increase awareness and delight your audience and community? Below are some tips and facts about influencer marketing that will inspire you to get involved in your…

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Don’t Miss Out on These Digital Advertising Updates

By in Marketing Trends,

The digital advertising landscape is changing faster than ever. Gone are the days when you post content and offers to your entire social media audience. Much like with email marketing strategies, successful organizations are segmenting digital advertising audiences based on specific data and behaviors and sending them ads and offers relevant to their concerns and…

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What You Need to Know to Get Your 2020 Marketing Budget Approved

By in Marketing Trends,

While it may seem like an intimidating process to get a budget approved, below are steps you can take to be prepared and go into the room with confidence and get your 2020 numbers and initiatives approved. Know Your Audience As you prepare your budget, it’s vital to know who will be approving the numbers.…

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7 Ways to Maximize Your Website’s Local Search Presence

By in Marketing Trends,

When it comes to making a local impact with your audience, are you “famous” with your audience? While your website may no not be able to be a grand celebrity, here are ways your organization can be locally famous and maximize your website’s local presence. 1. Get Your Website into the Mobile Age Struggling to…

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Custom Web Design & Development Tips

By in Marketing Trends,

“Custom” is a subjective term. “Custom Website,” more so. Before you invest time and money into developing a custom website, make sure you know what you should expect from your web development partner. At a high level, your custom website design experience should include: You present ideas on the website. All ideas are good. Bring ’em.…

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Making It in the Inbox: 11 Steps to a More Successful Email Marketing Strategy

By in Marketing Trends,

This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability. When it comes to creating…

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Adobe Business Catalyst Website Migration to WordPress

By in Marketing Trends, Web Design & Usability,

Adobe recently announced they would stop supporting their Business Catalyst website Content Management System (CMS). Businesses must choose a new platform for their website. Many Adobe Business Catalyst website owners are choosing migration to WordPress. With the right approach, this can generate the results for your business that you have always envisioned. Key takeaways from…

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Making It in the Inbox: Preview Text

By in Marketing Trends,

This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability. You’ve crafted a great subject…

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Adobe Business Catalyst

By in Marketing Trends,

Important Update About Adobe Business Catalyst End of Life Source: Important Update about the Business Catalyst End of Life More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our…

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