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Marketing Trends

Go Green and Save Your Business Money

By in Marketing Trends,

Greening your business is easier than you think. By doing a few small things you can save energy and resources and save your company money. The economic and business climate has changed over the past few years. Much emphasis has been placed on the downward spiraling economy and how this affects business owners today. Many…

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Giving for Free – Strategic or Silly?

By in Marketing Trends,

You always hear people say, “there’s no such thing as free…”  While this may be true in some cases, there are a multitude of exceptions to this antiquated rule.  When you’re in business, sometimes giving things away for free is beneficial.  In fact, many times, giving something away for free can actually save you money.…

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Transparency in Marketing

By in Marketing Trends,

There is a lot of talk today about transparency in marketing and what this means. A blog post that I recently read defines transparency as, “the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in…

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Product Customization – Are You Keeping Up?

By in Marketing Trends,

Many companies are finding ways to customize their products and services.  This customization allows them to provide an individualized experience for every customer. Customization adds to the novelty of doing business with them, which helps them stand out from their competitors. Below is a list of products and services which illustrate this trend towards increased…

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Elvis Presley once flew in his private jet from Memphis to Denver’s Stapleton Airport just for a sandwich.