If you need proof of the emerging value a strong content marketing strategy, look no further than the inclusion of Red Bull Media House on Fast Company magazine’s list of The World’s 50 Most Innovative Companies. The media arm of the energy drink company became an independent entity in Europe in 2007 and did the same in…
Read MoreAs a Denver marketing agency we continually identify and evaluate current marketing trends. Sometimes the most important trends are identified by taking a step back and reviewing the basics of successful marketing. How will success be measured? What are the critical factors for moving this needle? In general, marketing success will be measured by the…
Read MoreAs a full-service Denver Marketing Agency, Webolutions observes many marketplace trends. One of the most prolific trends we see today is what we call Transparency Marketing. We have loosely defined Transparency Marketing as: The art of sharing the essence of your company and what it stands for in order to create an actively engaged community …
Read MoreThe marketing trend of gamification is becoming so popular that it has its own wiki at gamification.org. According to the site, “gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging.” Adding game elements to your marketing program can be a very effective way to turn a…
Read MoreAny business today needs a website and a central component of that website needs to be a blog. We have covered the basics of why a blog is an important part of your website. Blogging is a topic that can generate a fair amount of anxiety from “non-creative” business people. Don’t yield the great opportunity…
Read MoreHenry Ford, the founder of the Ford Motor Company, wrote in his autobiography that “any customer can have a car painted any color that he wants as long as it is black.” This statement is an often repeated mantra by businesses that expect to be able to offer the identical product or service to all…
Read More“Find us on Facebook,” often with an accompanying incentive, has replaced, “Get it at these fine retailers,” and the like, as the predominant call to action in print and broadcast media. Integration of social media with traditional advertising has been increasing for years. Irreversible changes in communications technology—most prevalently, Internet social networks–have brought unprecedented power…
Read MoreWhat is it that you are really selling to your customers? Author Tom Peters has included a telling example in one of his books that comes from a Harley-Davidson executive. This executive talked about how riding a Harley is more than a form of transportation; is a statement about the identity of the person who…
Read MoreWe encourage every client we work with at Webolutions to have a blog on their website and publish content on a regular basis. This recommendation is sometimes met with a certain amount anxiety and uncertainty. What should I say about my business? How often do I need to do it? Why is this important? Blogging…
Read MoreInformation graphics or infographics are well-organized, visual representations of information and knowledge. Infographics allow the quick and clear conveyance of somewhat complex information via a more engaging, artful experience. With an information graphic, computer scientists, mathematicians, and marketers are easily able to communicate complex concepts using a single symbol or graphic. The coffee infographic featured…
Read More71% of marketers say using strategic keywords was their number one strategy for SEO.