Whether you are CMO at a fortune 100 company, or a Sales and Marketing Director at a smaller organization, you face many of the same challenges in your daily activities. This category of our blog is dedicated to current marketing trends Today’s current marketing trends article focuses on perspective and mindset rather than tactics. It…
Read MoreBecause of the sweeping changes in the reach and role of marketing in successful organizations, we’ve put together this guide to help our clients take a more strategic look at how they define and plan their annual marketing budgets and the related activities. Back in the day, a marketing budget was largely equated to a…
Read MoreI want to begin this post with a simple challenge. Take a look at your website, your print ads, or your brochures and answer this one question, “Are you pitching a product or service, or are you telling people who you are as an organization?” Let’s explore these subtle differences: Product Focus If the images…
Read MoreCommunication is the key to success in business (and life). There are experts and then there are the rest of us. Similar to any other skill, effective communication does not come naturally to most of us. Instead it takes experience and practice to develop the ability to communicate well. As with all practice, we are…
Read MoreAs a Denver advertising agency, on a regular basis, we are asked, how can I get this negative review of my business removed from the web? The answer, nearly 100% of the time is, you can’t. However, the good news is that you can prevent this from ever happening again. The only truly effective strategy…
Read MoreIn late October, Starbucks announced their new Tweet-a-Coffee program, yet another way they are enhancing customer loyalty via mobile apps. This allows their loyalty club members to connect their Starbucks’ cards with their Twitter accounts and tweet a coffee to someone. Once received, the recipient can download a Starbucks gift card and redeem this at…
Read MoreWith the advent of a more empowered consumer, many companies are raising the bar on the specific customer service experience that they seek to provide. Specifically defining how key customer touch points are to be handled is an important part of the experiential marketing process. Every customer service experience, and frankly, any interaction with anyone,…
Read MoreAs a Denver marketing agency, with a focus on developing best practices in current marketing trends, we find that the notion of content marketing is something foreign to most businesses. This post outlines key content marketing elements and why content marketing is so important in today’s world. Part two of this series (July 2013) will…
Read MoreAll trained salespeople have most definitely heard the statement, “People do business with people they know, like and trust.” But, this simple phrase also has huge implications for those in marketing, especially in the age of social media. As a Denver marketing agency, we continually identify and evaluate current marketing trends . We also provide…
Read MoreThis is an actual, non-edited picture we took of a donut shop close to my house in Denver, Colorado. Aside from the unintentional change in the nature of this store’s offerings as their lights came on at night, this image provides an opportunity to discuss how the nature of corporate marketing has changed. Today, it…
Read More71% of marketers say using strategic keywords was their number one strategy for SEO.