Insights

Denver Web Design, Dev & Digital Marketing Agency

Marketing Trends

Marketing Strategy: Integrating Social Media and Traditional Advertising

By in Marketing Trends, Social Marketing,

“Find us on Facebook,” often with an accompanying incentive, has replaced, “Get it at these fine retailers,” and the like, as the predominant call to action in print and broadcast media. Integration of social media with traditional advertising has been increasing for years.  Irreversible changes in communications technology—most prevalently, Internet social networks–have brought unprecedented power…

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Current Marketing Trends: Invest in the Community Around Your Brand

By in Marketing Trends,

What is it that you are really selling to your customers? Author Tom Peters has included a telling example in one of his books that comes from a Harley-Davidson executive. This executive talked about how riding a Harley is more than a form of transportation; is a statement about the identity of the person who…

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Current Marketing Trends: Why a Blog is an Important Part of Your Website

By in Marketing Trends,

We encourage every client we work with at Webolutions to have a blog on their website and publish content on a regular basis. This recommendation is sometimes met with a certain amount anxiety and uncertainty. What should I say about my business? How often do I need to do it? Why is this important? Blogging…

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Current Marketing Trends – Infographics The Art of Communication

By in Marketing Trends,

Information graphics or infographics are well-organized, visual representations of information and knowledge. Infographics allow the quick and clear conveyance of somewhat complex information via a more engaging, artful experience. With an information graphic, computer scientists, mathematicians, and marketers are easily able to communicate complex concepts using a single symbol or graphic. The coffee infographic featured…

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Current Marketing Trends – Image-Based Communication – Picture Your Company

By in Marketing Trends,

“A Picture Is Worth a Thousand Words.” We have all heard this expression, but today this notion is perhaps more true than ever before. I don’t have 100% proof of this fundamental swing, but a huge part of my job at Webolutions (going on 18 years) is observing, identifying and bringing to light new trends in sociological…

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Current Marketing Trends – The Extinction of Previously Successful Businesses

By in Marketing Trends,

We see it all around us every day. Yet many businesses do not believe it can happen to them. We are witnessing the extinction of previously successful business models. Some of the more obvious examples include: •    Travel Agencies •    Book Stores •    Music Stores •    Smaller Stores (hardware, shoes, candy, etc.) We are also…

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4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation

By in Marketing Trends, Online Marketing, Social Marketing,

If Facebook were a country, its 845 million users would make it the third largest in the world. One out of every seven minutes spent online is spent on Facebook. With each update to the social network’s interface, comments people make gain breadth of reach. 51 percent of American consumers use social media to communicate…

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Relationships: A Timeless Marketing Trend

By in Experiential Marketing, Marketing Trends,

Each year, on the Friday before Halloween, you’ll find Webolutions at the South Metro Denver Chamber of Commerce’s Annual Business Expo. This year, the “Webolutions Marketing Speakeasy” was voted Most Creative Booth. Visitors to the “Bootleg Candy Bar” took a quiz that asked, “What era is your marketing in?” and CEO John Vachalek delivered a…

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Social Media and Mobile Marketing Still Gaining Importance in Company Marketing Plans – Nielsen

By in Marketing Trends, Social Marketing,

The Nielsen Q3 2011 Social Media Report confirms that businesses wanting to go where the customers are, will beat a direct path to social media, understand who is using the medium and how, and consider how they are accessing it. Attention Share: Follow the Fingertips Social networks and blogs account for 23 percent of total…

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Current Marketing Trends: QR Codes and Your Business

By in Marketing Trends,

Marketing agencies like Webolutions help clients determine what marketing trends would be most beneficial for their businesses. QR codes can be helpful in many industries; connecting with your consumers is essential in today’s business world. A Quick Response (QR) code is a 2-D barcode that can be scanned by a smart phone’s camera and transfer information…

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Colfax Avenue in Denver is the longest continuous street in America.