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Marketing Trends

The Power of Influencer Marketing

By in Marketing Trends,

When you think of an influencer marketer, many will mention celebrities such as Kylie Jenner. But did you know you can leverage influencer marketing locally in your organization to increase awareness and delight your audience and community? Below are some tips and facts about influencer marketing that will inspire you to get involved in your…

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Don’t Miss Out on These Digital Advertising Updates

By in Marketing Trends,

The digital advertising landscape is changing faster than ever. Gone are the days when you post content and offers to your entire social media audience. Much like with email marketing strategies, successful organizations are segmenting digital advertising audiences based on specific data and behaviors and sending them ads and offers relevant to their concerns and…

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7 Web Design and Development Trends to Consider in 2020

By in Marketing Trends,

2020 is around the corner. With the new year comes new developments in website trends. While we don’t know EVERY digital markeing trends on the horizon, we can use Webolutions’ 25+ years of custom web design and development data to pinpoint technology that will take your organization to the next level in the new year.…

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Webolutions Webinar: What to Expect When Creating an Effective Website

By in Marketing Trends,

What does it mean to have an “effective” website? How can you ensure the investment you are making in your website will generate positive returns and help you achieve your goals? Join our free webinar to discuss how to: Define website goals Maximize your website’s appeal to Google Create content that speaks directly to your…

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What You Need to Know to Get Your 2020 Marketing Budget Approved

By in Marketing Trends,

While it may seem like an intimidating process to get a budget approved, below are steps you can take to be prepared and go into the room with confidence and get your 2020 numbers and initiatives approved. Know Your Audience As you prepare your budget, it’s vital to know who will be approving the numbers.…

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Webolutions Webinar: Digital Marketing Trends to Consider in 2020

By in Marketing Trends,

A major shift for Google rankings. Increasing use of Voice Search. Fluctuations in digital advertising rates. Digital marketing as a tool for recruiting and identity. The next evolution of “multi-channel” marketing. Increased emphasis in content and messaging. Our world keeps changing. Before you finalize your marketing strategy for 2020, join us for an in-depth look…

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7 Ways to Maximize Your Website’s Local Search Presence

By in Marketing Trends,

When it comes to making a local impact with your audience, are you “famous” with your audience? While your website may no not be able to be a grand celebrity, here are ways your organization can be locally famous and maximize your website’s local presence. 1. Get Your Website in the Mobile Age Struggling to…

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Custom Web Design & Development Tips

By in Marketing Trends,

“Custom” is a subjective term. “Custom Website,” more so. Before you invest time and money into developing a custom website, make sure you know what you should expect from your web development partner. At a high level, your custom website design experience should include: You present ideas on the website. All ideas are good. Bring ’em.…

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Making It in the Inbox in 2019: 11 Steps to a More Successful Email Marketing Strategy

By in Marketing Trends,

This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability. When it comes to creating…

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Adobe Business Catalyst Website Migration to WordPress

By in Marketing Trends, Web Design & Usability,

Adobe recently announced they would stop supporting their Business Catalyst website Content Management System (CMS). Businesses must choose a new platform for their website. Many Adobe Business Catalyst website owners are choosing migration to WordPress. With the right approach, this can generate the results for your business that you have always envisioned. Key takeaways from…

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Elvis Presley once flew in his private jet from Memphis to Denver’s Stapleton Airport just for a sandwich.