“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” Many of you may recognize this quote by Jay Danzie. This captures the essence of why experiential marketing is critical for the development of any successful brand. As a brand development agency, we talk with hundreds of…
Read MoreBrand. As marketers, we hear this word everyday. But what exactly is a brand? Is it a logo? Product? Messaging? At Webolutions, we define a brand as the sum of all experiences with a company or organization. These experiences include every interaction – whether it’s viewing an ad, visiting a location or speaking with customer service…
Read MorePicture this: On a rare Friday evening at home, you visit Disney’s travel website to start your vacation planning. You discover a magical online world that doesn’t feel anything like “research.” Fast forward two weeks: You got paid and are ready to book your vacation. This time, you’re in the midst of a busy Friday…
Read MoreWhen it comes to experiential marketing 101, there can be a lot of confusion. However, most of us have probably experienced “experiential marketing,” but never really grasped what it is. And, that is really the point: Great experiences with products or services, when done right, become so pervasive that you don’t really know it’s marketing.…
Read MoreWe have gone to Laguna Beach over the years for many vacations. In fact, my mom and her family have been going each summer since the 1950s. Needless to say, it is a family tradition to converge on Laguna in the summers and get together with family members to enjoy the beach, surf and each…
Read MoreWe have all heard from countless organizations that they really care about their customers. In fact, I would wager that pretty much any company would claim that they care about their customers. However, the fact of the matter is that most act, at best, ambivalent toward their customers. Few are truly going out of their…
Read MoreWe have all been there: Walking away from an encounter that was far from a “wow” experience. Unfortunately, less-than-wow experiences seem to be the norm these days. To illustrate, try to think about your routine over just this past week. Perhaps you visited a store or two; possibly a restaurant. Maybe you had someone over…
Read MoreExperiential marketing can take on many different forms. At its foundation, it is about how people can experience your brand across different mediums. It can be delivered in your store, online or through your product itself. Part of it can be how you answer your phone or how your team greets people at events. Today,…
Read MoreAt Webolutions, we work with countless clients on their market positioning experience. Part of that experience is finding out what emotions and brand experience they want to convey to their personas. When it comes to experiential marketing, all companies want to do more than just satisfy customers. They want to create joy, delight, optimism and…
Read MoreThis past Super Bowl between the New England Patriots and the Seattle Seahawks had a record-setting audience. That is not only great for the game, but also for the advertisers who spent about $4.5 million for 30 seconds, reaching an estimated 111.3 million viewers. We were entertained by a great game along with some Super…
Read MoreThe average American has access to more than ten connected devices in their household.