Usability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that web designers, developers and clients will never discover because they are too close to the project and too familiar with the content. Typically, a usability test involves one user who is…
Read MoreAs social media takes the world by storm, many are feeling left in the dust. Social media continues to influence the world of marketing, and it can be very overwhelming trying to keep up. From a business standpoint, it seems to be difficult to stay ahead of the game. There are many ins and outs…
Read MoreSocial Marketing is becoming more and more prevalent in today’s society. Many companies are beginning to direct their entire marketing campaigns towards Social Marketing. As a Social Marketing Coordinator at a Denver web design company, I am very drawn to social Websites such as Twitter, Facebook, and YouTube. Just the other day I was at…
Read MoreEvoking Emotions through Effective Design When it comes to our interpretation, “pretty” or “ugly” is determined by many factors. We are not usually aware of them as they influence our sub-conscious reactions. Certain triggers or “aesthetics” in everyday life evoke emotions in us that influence our choices, decisions and reactions. These triggers are not limited…
Read MoreAt this point in time, it is probably safe to claim there is a world-wide obsession with Social Marketing and its importance on daily life operations. It is difficult to go anywhere in today’s online marketplace without noticing a Twitter, Facebook, YouTube, or Flickr icon. As businesses switch to aim their marketing campaigns through social…
Read MoreOver 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies.