Marketing and Branding Insights & Answers to FAQs

Webolutions Digital Marketing, Branding & Web Design Company

The Google Penguin Update: What You Need To Know

By in Online Marketing,

Denver SEO Company Webolutions Reviews Google Penguin Update In a previous post I wrote about the ever changing world of Search Engine Optimization (SEO) which describes how search engines are constantly tweaking their search algorithms to bring the most relevant results to the top of the rankings. I’m not going to go into much detail…

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Webolutions Launches Website for Health Strategies & Solutions

By in Case Studies,

Denver Website design and development agency Webolutions congratulates Health Strategies & Solutions, Inc. on the launch of its new Website, www.hss-inc.com. Formed in 1997, Health Strategies & Solutions has grown from a small company of six consultants to a highly respected national strategy firm with nearly 30 employees. Collaborating with healthcare providers across the country,…

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3 Tips For An Effective PPC Campaign

By in Online Marketing,

Helpful Tips from Webolutions Digital Marketing Agency Advertising Strategy   Understandably, many potential clients come to us looking for immediate results from a Search Engine Optimization (SEO) plan. Unfortunately this is not how SEO works, it takes time for the changes to take hold within search engine rankings as well continued effort to further maintain…

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3 Simple Ways to Improve Your Web Typography: Part 1

By in Web Design & Usability,

Helpful Tips from Webolutions Digital Marketing Agency Website Design Strategy   95% of the information on the web consists of written language. After all, that’s what you’re doing now — reading. Successful visual communication hinges on good typography. With such a strong influence on usability, it stands to reason that typography should be one of…

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Webolutions to Guest Lecture for Denver University Marketing Class

By in Webolutions Inside & Out,

Furthering its relationship with the University of Denver and the Daniels College of Business, Webolutions Director of New Media Strategies Mike Hanbery  will address Adjunct Professor Sallie Burnett’s Digital Marketing class on the topic of Designing an Effective Website. Mr. Hanbery is a dual alumnus of DU with a Bachelor’s Degree in Mass Communications and…

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Online Video SEO: Marketing Your Web Video to Internet Search Engines

By in Social Marketing,

Internet video is the top area of new and increased investment in marketing for 2012. As with everything else Web, search engine optimization (SEO) is critical to get your video found by your target audience. The largest online video sharing Website is YouTube, a social network that has become the second most used search engine. …

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Fabergé Integrates Marketing for The Big Egg Hunt

By in Digital Marketing Agency Insights,

Webolutions Digital Marketing Agency Insight The Big Egg Hunt from Fabergé is wrapping up this week in London and is a great example of combining the online and offline components of a marketing campaign to build an experience that is bigger than the sum of its parts. The promotion began a few months ago when…

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Effective Design & Usability: Why Web Design Matters

By in Web Design & Usability,

The word “design” can have a lot of different connotations, and for people who may not be as close to our industry as others, web design may sound like an afterthought.  For some people, it may mean how to make a website look pretty, once all the functionality has been figured out.  It may be…

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Current Marketing Trends – Infographics The Art of Communication

By in Marketing Trends,

Information graphics or infographics are well-organized, visual representations of information and knowledge. Infographics allow the quick and clear conveyance of somewhat complex information via a more engaging, artful experience. With an information graphic, computer scientists, mathematicians, and marketers are easily able to communicate complex concepts using a single symbol or graphic. The coffee infographic featured…

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Social Media Marketing: Should Your Business Have a Mascot?

By in Social Marketing,

Mascots are enjoying a renaissance in advertising. Charlie the Tuna and Speedy from Alka-Seltzer are back. Spam has launched its first such figure with Sir Can-A-Lot. Planter’s Mr. Peanut has grown a hapless brother, Doug. Being represented by fictional characters is not just for consumables anymore. Allstate’s Mayhem character pops up in Facebook news feeds…

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The average American has access to more than ten connected devices in their household.