All too often, we get calls from companies who have undergone Search Engine Optimization (SEO) efforts and seen great results in the rankings, only to have their investment disappear when Google launches a new update. I explained in a previous post how Search Engine Optimization is always evolving. Search engines are forced to continually updated…
Read MoreHenry Ford, the founder of the Ford Motor Company, wrote in his autobiography that “any customer can have a car painted any color that he wants as long as it is black.” This statement is an often repeated mantra by businesses that expect to be able to offer the identical product or service to all…
Read More“Find us on Facebook,” often with an accompanying incentive, has replaced, “Get it at these fine retailers,” and the like, as the predominant call to action in print and broadcast media. Integration of social media with traditional advertising has been increasing for years. Irreversible changes in communications technology—most prevalently, Internet social networks–have brought unprecedented power…
Read MoreEngaging people and working to build communities around your brand are some of the key elements as to what makes experiential marketing so effective. Summer is the time for kids and camps, and Microsoft is capitalizing on this to create an amazing experience which utilizes all the elements necessary for a perfect experience marketing example.…
Read MoreWhat is it that you are really selling to your customers? Author Tom Peters has included a telling example in one of his books that comes from a Harley-Davidson executive. This executive talked about how riding a Harley is more than a form of transportation; is a statement about the identity of the person who…
Read MoreAdvertising on social media networks–most prominently Facebook, LinkedIn and Twitter–has similarities to other pay per click advertising and, therefore, similar measurements for Return on Investment (ROI). For most companies, the short-term goal of most advertising is to purchase leads. Clicks do not equal leads. Large companies and known brands use advertising for awareness; for these…
Read MoreWebolutions, a Denver web design and development company would like to congratulate Lone Tree Golf Club & Hotel on the launch of it’s new website: www.GolfLoneTree.com. Just 30 minutes from downtown Denver in the city of Lone Tree, Lone Tree Golf Club & Hotel offers an 18 hole championship golf course designed by Arnold Palmer offering…
Read MoreAs Director of Strategy for a leading Denver marketing agency, I often get asked the question, “Are QR codes dead?” When it came up again this week, I felt it was time to set the record straight. The answer is a decided “NO!” Far from being dead, QR code usage continues to grow. A recent…
Read MoreWe encourage every client we work with at Webolutions to have a blog on their website and publish content on a regular basis. This recommendation is sometimes met with a certain amount anxiety and uncertainty. What should I say about my business? How often do I need to do it? Why is this important? Blogging…
Read MoreIn past posts, we’ve stated that in order to create an impactful experience around your brand, you need to: Provide a great product Provide a very good level of service Create an exceptional experience around the delivery of your product or service Casa Bonita does all of this in spades. If you have not been…
Read MoreMobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017.