Insights

Denver Web Design, Dev & Digital Marketing Agency

Custom Web Design & Development Tips

By in Marketing Trends,

“Custom” is a subjective term. “Custom Website,” more so. Before you invest time and money into developing a custom website, make sure you know what you should expect from your web development partner. At a high level, your custom website design experience should include: You present ideas on the website. All ideas are good. Bring ’em.…

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Making It in the Inbox: 11 Steps to a More Successful Email Marketing Strategy

By in Marketing Trends,

This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability. When it comes to creating…

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Effective Website Design & Usability : How to Use Color

By in Web Design & Usability,

The colors used in your website are impacting your business’s success.  Whether the impact is positive or negative could depend on how much you’ve considered your audience, set a defined goal for your website, and planned how color could be used to achieve those goals.  That’s important enough to consider developing a color scheme at…

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Adobe Business Catalyst Website Migration to WordPress

By in Marketing Trends, Web Design & Usability,

Adobe recently announced they would stop supporting their Business Catalyst website Content Management System (CMS). Businesses must choose a new platform for their website. Many Adobe Business Catalyst website owners are choosing migration to WordPress. With the right approach, this can generate the results for your business that you have always envisioned. Key takeaways from…

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Making It in the Inbox: Preview Text

By in Marketing Trends,

This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability. You’ve crafted a great subject…

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Adobe Business Catalyst

By in Marketing Trends,

Important Update About Adobe Business Catalyst End of Life Source: Important Update about the Business Catalyst End of Life More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our…

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Enhanced WordPress™ Website Platform – Why We Don’t Use WordPress Themes

By in Web Design & Usability,

When we selected WordPress as our primary platform in 2010, we quickly realized the constraints of themes and templates were too limiting for our clients. The assumptions underlying themes prevented us from providing the website creation experience our clients deserve. WordPress themes are designed to be easy for web designers and developers to operate within…

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Web Analytic Software – Only Useful if Actionable

By in Online Marketing,

Internet Marketing  & Website Analytics The key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools.  As well, all this information can be manipulated dozens of different ways.  Without a plan, it is…

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Website Redesign SEO – What You Need to Know!

By in Online Marketing,

Considering Redesigning Your Website? Don’t Forget SEO as Part of Your Website Redesign Project Plan If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent…

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New Rules for Facebook Marketing

By in Social Marketing,

Facebook Business Page for Marketing (Not a Facebook Profile Page) First, let’s cover a couple of old rules that remain the same, only because we see some otherwise-savvy businesses missing them: 1. You want a PAGE for your business, not a PROFILE. A Profile has “friends,” a Page has “likes.” “Friends” require mutual acceptance, the…

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