Insights

Denver Web Design, Dev & Digital Marketing Agency

Pay Per Click Marketing Basics – Focused Keywords

By in Online Marketing,

The most important aspect of your Pay Per Click (PPC) campaign is always getting conversions whether they are direct sales, leads, or even views of a key page. Without properly focused keywords you are probably throwing a lot of money away. Here are some tips to help you start your campaign with a clear keyword…

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3 Tips for Selecting an SEO Company

By in Online Marketing,

“We usually start these conversations with a lesson on how your Website is not up to our SEO marketing standards.” That’s the modus operandi of a national firm with whom Webolutions is considering establishing a strategic partnership. With our site, they didn’t have anywhere to go, but that’s not the point. Here’s the point: Just…

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Denver SEO – Three Tips to Choosing Your Keywords

By in Online Marketing,

Better SEO – Things to Keep In Mind When Choosing Your Keywords While it can be easy to overlook something as simple as choosing the right keywords, it is one of the biggest blunders you can make in an internet marketing campaign. Ranking for the wrong keywords doesn’t do any good.  They may bring you…

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Experience Marketing Example: LEGO – Creating an Experience with Intention

By in Experiential Marketing,

The Lego Experience LEGO is quickly becoming more and more known for the “LEGO Experience.”  Hot off of their latest “LEGO Experience” tour, LEGO set out to let children and adults alike immerse themselves in the experience, and all that the LEGO brand has to offer.  This ranged from hands-on experiences, minds-on experiences, family games…

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Denver Social Media: Foursquare for Business – What, Why and How

By in Marketing Trends,

I’m sure by now you have heard of Foursquare, and know a lot of people using it.  If you’re anything like me, you have yet to get on Foursquare, and are unsure as to why you would want to in the first place….”Why do I want people following me around knowing where I am every…

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It’s Time to Move Mobile to the Front Burner

By in Web Design & Usability,

A lot of companies come to us with the desire to redesign their website and rebrand their online presence.  There are already so many things to consider: •    How will we manage content? •    Should we start a blog? •    Should we consider expanding into social media? •    How can we make sure people find…

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Denver SEO – The Web 2.0 Convergence of Tools and Tactics

By in Online Marketing,

Web 2.0 meets SEO In 2007, Google announced its Universal Search capabilities.  It changed the way search results are displayed when doing a query. Universal search integrated images, videos, and results from other search verticals directly into the web search results. This has proven to be a huge driver of traffic to sites because their…

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Denver Social Media: Content Sharing – What, How&com and Why?

By in Marketing Trends,

What is Content Sharing The sharing of all content across social media; general information, pictures, audio and video content.  “ShareThis” is one such tool that allows for the sharing of social content.  Now when you see a blog post or a piece of content that is enabled with “ShareThis”, and you can choose to share…

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Experience Marketing Example – Blue One” The Slug Bug Game”

By in Experiential Marketing,

Experience Marketing transforms a product or service into something which engages people’s senses and reaches them on an emotional level. It connects people to a product in ways beyond the use of the product itself. The Punch Buggy game surrounding the Volkswagen brand is a great example of this. To play, whenever someone sees a…

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7 Benefits of a Business Blog

By in Marketing Trends,

With the dramatic increase in popularity of Twitter and Facebook, it seems blogs are getting lost and forgotten in the mix. Don’t dismiss blogs as part of the past just yet. They are still an incredibly useful tool, and when used correctly, can be a great asset to your overall new media strategy marketing plan.…

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