Put simply, experiential marketing is a strategy brands use to connect with their target market. Usually, experiential marketing involves direct, human interaction at an event, in a store or at another physical location. However, in this digital age, marketers can leverage technology to take experiential to the next level. Facebook Messenger Even with the Cambridge…
Read MoreIf eyes are the window to the soul, your website is the portal to your brand. Oftentimes, the website is the very first interaction a person may have with your company. Studies show that users tend to stick around for about 59 seconds – so you better make a good impression in a short time.…
Read MoreIt’s 2018: If you aren’t already using marketing automation in your strategy it’s time to start. With various marketing automation tools available for businesses of any size and at different price points, there’s no reason to avoid marketing automation any longer. Here at Webolutions, we’ve done our homework on platforms and our favorite solution just…
Read MoreWebolutions has been honored agin by the Academy of Interactive and Visual Arts (IAVA) with a Davey Award. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide and Webolutions is proud to be a part of…
Read MorePPC, as commonly used, refers to paid visibility on a search results page, also known as paid search. The benefits and advantages of being able to pay for your brand or product to appear on the front page of Google or Bing are numerous, but one of the best features of PPC are spelled out…
Read MoreAs 2017 wraps up, it’s time to look on to 2018. While we do not have a crystal ball, we can use data and key indicators to determine 2018 marketing trends. 2018 will be a year that relies on human-to-human marketing – using our growing technology to reach customers on a personal level. Read on…
Read MoreFacebook advertising: It’s one of those things it seems like everybody’s done and no one’s really been satisfied with the results. If you’re like many businesses who’ve advertised or boosted a post on Facebook, you know that you’ve reached your audience at a price that didn’t make you want to cry, but you ended up…
Read MoreWhat do ghost towns and bad landing pages have in common? Everybody leaves them. You put a great deal of time and effort into landing page funnels and that’s the last thing you want. So how do you build one that doesn’t suffer this fate? Ensure you don’t make these 8 common landing page mistakes.…
Read MoreIt’s hard to believe Q4 is just weeks away. That means it’s already time to begin planning and budgeting for marketing in 2018. While it can be overwhelming, planning today paves the way for success next year. Before you get started, check out these 8 tips to budget like a pro for 2018. 1. Review…
Read MoreThe process of logo design is being undermined. While a logo is meant to be designed specifically for you and used as the centerpiece for your brand, some are choosing to take paths that devalue their logo. Taking shortcuts like logo design contests, cheap 24-hr logo design deals and do-it-yourself logo makers usually means spending…
Read MoreThe dome of the Colorado state capitol is plated with real 24K gold.