In the world of Marketing, not much is easier to hold accountable than your Google PPC advertising. If your PPC campaign is set up properly, you can track your cost-per-conversion down to the penny and be confident in whether or not you’re getting a good return on your investment. If you’re looking to start a…
Read MoreBig retailers like Nordstrom and Zappos pride themselves on delivering an amazing customer experience. They have teams of people working on specific experiential marketing opportunities that will differentiate and drive word-of-mouth referrals. At Nordstrom for instance, they invested millions in untethered checkout tools that allow their sales staff to assist you from anywhere in the…
Read MoreCommunication is the key to success in business (and life). There are experts and then there are the rest of us. Similar to any other skill, effective communication does not come naturally to most of us. Instead it takes experience and practice to develop the ability to communicate well. As with all practice, we are…
Read MoreI get this question all the time – from clients or from people at events, “If I have keywords in my domain, won’t that help with SEO?” The simple answer is sometimes…it just depends on who you ask on any given day. So you say sarcastically, “Gee, thanks internet marketing experts – that helps…”, but hang…
Read MoreClient Name: Sashco Client Website URL: www.Sashco.com Project Type: New Responsive Website Creation Client Background: The people at Sashco manufacture and market sealants, caulks and stains for housing (frame and log homes). They manufacture all of their products at their facility, in Brighton, Colorado. Sashco is passionate about creating the best performing products possible. The…
Read MoreSuccessful companies must be able to get most out of the website traffic they receive. That means converting the greatest number of website visitors into actual business leads as is possible. However, the process of creating a website can be arduous, and no matter how much time you put into it, it’s hard to say…
Read MoreThe Uber Experiential Marketing Experience Picture this: You’re in the busy streets of San Francisco running late for a business meeting. You need to get across town as soon as possible, and you took the train to work today. Your next move is to hail a cab to get there posthaste. Enter the cab and…
Read MoreClient Name: South Metro Denver Chamber Client Website URL: www.BestChamber.com Project Type: Design Responsive Website Client Background: South Metro Denver Chamber is one of the most influential forces in local government and regional economic development in the south metro area. The Chamber has more than 1,100 members incorporating over 85,000 employees. Chamber Investors are…
Read MoreFor Christmas, I was given a gift card to a local Denver spa. Normally, I do not frequent spas or consider myself the type of person to indulge in such services, but it was an unusually stressful holiday season, so I made the appointment and went this past weekend. It turned out to be an…
Read MoreClient Name: Webolutions Inc Client Website URL: webolutions.com Project Type: New Responsive Website Creation Client Background: Webolutions is a full-service, integrated marketing agency. We provide: Overall Brand Strategy & Positioning Cultural Engagement Programs Web Design & Development of Fully Integrated Marketing Programs Online Marketing Social Media Programs ROI Tracking & Guidance Tools Specific Project Goals…
Read MoreConsumers are most frustrated with inconsistent brand messaging.