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Denver Web Design, Dev & Digital Marketing Agency

Author Archive

How To: Build A Facebook Landing Page

By in Social Marketing,

Creating a unique, noticeable Facebook Page can be difficult. In a market that is being swarmed with social media, it is essential to stand out in the crowd. By developing a landing page for users to see upon arrival of your Facebook Page, you can generate more interest and excitement around your brand. Some companies…

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Twitter & Social Marketing – SEO Forces to be Reckoned With

By in Online Marketing,

Twitter now part of Google, Bing and Yahoo Search Results As of recent, search results are showing real-time Twitter results in the organic search results.  Google and Yahoo made the announcement on the same day, paying Twitter $15 million and $10 million respectively, to index Twitter’s tweets.  Twitter’s search results display the most recent five…

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The Importance of Actively Managing your Online Reputation

By in Social Marketing,

It is a well known fact that negative word-of-mouth spreads quicker than positive word-of-mouth. With Internet tools such as social media sites and blogging, negative word-of-mouth has more power to influence than ever before. According to the Retail Customer Dissatisfaction Study in 2006 done by the Jay H. Baker Retailing Initiative, only 6% of customers…

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Usability Testing: Do it Early and Often for a Great Website

By in Web Design & Usability,

Usability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that web designers, developers and clients will never discover because they are too close to the project and too familiar with the content. Typically, a usability test involves one user who is…

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Getting the Most Out of Twitter – A How To” on #hashtags”

By in Social Marketing,

As social media takes the world by storm, many are feeling left in the dust. Social media continues to influence the world of marketing, and it can be very overwhelming trying to keep up. From a business standpoint, it seems to be difficult to stay ahead of the game. There are many ins and outs…

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Social Marketing: A Channel for Success

By in Social Marketing,

Social Marketing is becoming more and more prevalent in today’s society. Many companies are beginning to direct their entire marketing campaigns towards Social Marketing. As a Social Marketing Coordinator at a Marketing/Web Design company, I am very drawn to social Websites such as Twitter, Facebook, and YouTube. Just the other day I was at home…

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Online Design, Evoking Emotions and Influencing Decisions

By in Web Design & Usability,

Evoking Emotions through Effective Design When it comes to our interpretation, “pretty” or “ugly” is determined by many factors. We are not usually aware of them as they influence our sub-conscious reactions. Certain triggers or “aesthetics” in everyday life evoke emotions in us that influence our choices, decisions and reactions. These triggers are not limited…

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Connecting Your Business One Social Network at a Time

By in Social Marketing,

At this point in time, it is probably safe to claim there is a world-wide obsession with Social Marketing and its importance on daily life operations. It is difficult to go anywhere in today’s online marketplace without noticing a Twitter, Facebook, YouTube, or Flickr icon. As businesses switch to aim their marketing campaigns through social…

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Pueblo is the only city in America with four living recipients of the Medal of Honor.