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Denver Web Design, Website Development & Digital Marketing Agency

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Creating Customized Customer Experiences

By in Marketing Trends,

Henry Ford, the founder of the Ford Motor Company, wrote in his autobiography that “any customer can have a car painted any color that he wants as long as it is black.” This statement is an often repeated mantra by businesses that expect to be able to offer the identical product or service to all…

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Current Marketing Trends: Invest in the Community Around Your Brand

By in Marketing Trends,

What is it that you are really selling to your customers? Author Tom Peters has included a telling example in one of his books that comes from a Harley-Davidson executive. This executive talked about how riding a Harley is more than a form of transportation; is a statement about the identity of the person who…

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Experiential Marketing: Great Info Yields Great Results with QR Codes

By in Experiential Marketing,

As Director of Strategy for a leading Denver marketing agency, I often get asked the question, “Are QR codes dead?” When it came up again this week, I felt it was time to set the record straight. The answer is a decided “NO!” Far from being dead, QR code usage continues to grow. A recent…

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Current Marketing Trends: Why a Blog is an Important Part of Your Website

By in Marketing Trends,

We encourage every client we work with at Webolutions to have a blog on their website and publish content on a regular basis. This recommendation is sometimes met with a certain amount anxiety and uncertainty. What should I say about my business? How often do I need to do it? Why is this important? Blogging…

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The Google Penguin Update: What You Need To Know

By in Online Marketing,

Denver SEO Company Webolutions Reviews Google Penguin Update In a previous post I wrote about the ever changing world of Search Engine Optimization (SEO) which describes how search engines are constantly tweaking their search algorithms to bring the most relevant results to the top of the rankings. I’m not going to go into much detail…

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3 Tips For An Effective PPC Campaign

By in Online Marketing,

Understandably, many potential clients come to us looking for immediate results from a Search Engine Optimization (SEO) plan. Unfortunately this is not how SEO works, it takes time for the changes to take hold within search engine rankings as well continued effort to further maintain and increase rankings. The Search Engine Marketing (SEM) strategy that…

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3 Simple Ways to Improve Your Web Typography: Part 1

By in Web Design & Usability,

95% of the information on the web consists of written language. After all, that’s what you’re doing now — reading. Successful visual communication hinges on good typography. With such a strong influence on usability, it stands to reason that typography should be one of the most considered aspects of web design. Typography is a huge…

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Webolutions to Guest Lecture for Denver University Marketing Class

By in Webolutions Inside & Out,

Furthering its relationship with the University of Denver and the Daniels College of Business, Webolutions Director of New Media Strategies Mike Hanbery  will address Adjunct Professor Sallie Burnett’s Digital Marketing class on the topic of Designing an Effective Website. Mr. Hanbery is a dual alumnus of DU with a Bachelor’s Degree in Mass Communications and…

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Fabergé Integrates Marketing for The Big Egg Hunt

By in Digital Marketing Agency Insights,

Webolutions Digital Marketing Agency Insight The Big Egg Hunt from Fabergé is wrapping up this week in London and is a great example of combining the online and offline components of a marketing campaign to build an experience that is bigger than the sum of its parts. The promotion began a few months ago when…

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Effective Design & Usability: Why Web Design Matters

By in Web Design & Usability,

The word “design” can have a lot of different connotations, and for people who may not be as close to our industry as others, web design may sound like an afterthought.  For some people, it may mean how to make a website look pretty, once all the functionality has been figured out.  It may be…

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The world's largest natural hot springs pool located in Glenwood Springs. The two-block long pool is across the street from the historic Hotel Colorado, a favorite stop of former president Teddy Roosevelt.