Marketers have a love-hate relationship with content. While more than 80% of businesses claim to have a content marketing program in place, only 30% rate their programs as effective according to the Content Marketing Institute (CMI) Benchmarking Study. Top Content Marketing Trends and Challenges So why the low effectiveness ratings? Content marketing is still a…
Read MoreOver the last 20 years, we’ve seen a dramatic shift in the way people consume information, purchase products, and interact with each other. At the turn of the century, roughly 50% of Americans were regular internet users, but that figure has now risen to 90%. We now live in a truly digital age. With the…
Read MoreDigital Marketing Trends You Need to Know About 1. Micro-Moment Marketing Times have changed and so has consumer behavior. It’s no longer about the big gestures, but the little ones. In our fast paced world, micro moments are king. What’s a micro moment? Google defines it as “intent-rich moments when decisions are made and preferences…
Read MoreContent Marketing Trends When it comes to the content world, there are a whole host of crazy innovations predicted to hit in the next 365 days. However, the trends that will have the biggest impact aren’t really about changes in tech and automation, they revolve around changing the way we view content and how we…
Read MoreClutch Names Webolutions Among Denver’s Top Web Design Companies for 2021 Established in 1994, we’ve become Denver’s most successful website design and development company consistently delivering exceptional results to our clients. We’ve created websites that rank higher and deliver more leads. For over 25 years, we are Denver’s leader in website design and digital marketing.…
Read MoreWhen building a new website, one of the most important decisions to make involves which platform to use. There are more website builder options than ever before, and this decision can be overwhelming. However, it’s important to understand that there’s a great deal of variability in the functionality of these platforms, and there is a…
Read MoreThe number of people browsing the Internet using mobile devices such as smartphones and tablets increases every year. With approximately 60% of organic search engine visits coming on mobile devices, it’s more important than ever to make sure your website is set up to provide a good mobile experience. Otherwise, you’re going to lose visitors…
Read MoreThe overwhelming majority of people conduct research and access information online. As a result, it’s crucial for your business to have a strong web presence. This is the most important way to grow your brand and connect with potential customers. When building a website, you can choose between ready-made templated solutions such as Wix and…
Read MoreDigital marketing trends are constantly evolving. Search habits continue to change, new digital platforms are constantly being developed which change the way we can market services and products, and Google search algorithms update regularly. In addition, the pandemic has sped up the rate of change within the marketing world. It should come as no surprise…
Read MoreAs we turn the calendar to 2021, we’re facing a variety of challenges throughout our society that have a significant impact on many business owners. The COVID-19 pandemic is still ravaging the country and as a result, we face uncertain economic times. However, these challenges also present an opportunity for your business to establish a…
Read MoreThe dome of the Colorado state capitol is plated with real 24K gold.