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4 Things to Address in your 2019 Marketing Plan Today!

By in Marketing Trends,

It’s that time of year when you need to make a plan to plan your 2019 marketing initiatives. Wait a second. We can hear your groans. If you are a diligent marketing pro or business owner who has created marketing plans every year, but struggle to achieve your marketing goals, here are some tricks from…

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6 Tips for 2017 Social Media Success

By in Social Marketing,

Social Marketing Success Tips for 2017 Social media had an explosive year in 2016—new channels, new features, new lessons learned about what works and what doesn’t. That set the stage for social media managers and organizations to develop further engagement with key audiences as we look to the new year. There was one thing that…

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How Do You Choose between Snapchat and Instagram Stories?

By in Social Marketing,

Imitation is the sincerest form of flattery. Hey Snapchat, be flattered by Instagram’s release of Instagram Stories that by most accounts is a direct imitation of your platform. Since these platforms are attracting a LOT of attention, marketers must consider them as a tool in their promotional arsenal. But, how do you choose between Snapchat…

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Facebook Algorithm Changes: Don’t Panic, Just Plan

By in Social Marketing,

Just before Pokemon Go furor took the world by storm, Facebook announced that it would promote posts from friends and family to our News Feeds to the detriment of posts from brands. The panic was palpable. Another algorithm change. Woe is me (and anybody else managing Facebook ads strategy). Not so fast. If we know…

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Denver is one of only a few cities to have 7 professional sports teams.