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Social Media Marketing: A Guide to Advertising on Facebook, LinkedIn and Twitter

By in Social Marketing,

Advertising on social media networks–most prominently Facebook, LinkedIn and Twitter–has similarities to other pay per click advertising and, therefore, similar measurements for Return on Investment (ROI). For most companies, the short-term goal of most advertising is to purchase leads. Clicks do not equal leads. Large companies and known brands use advertising for awareness; for these…

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Elements of a Social Media Content Generation Plan

By in Social Marketing,

Any social media marketing company has received a request from a business client to, “put this on Facebook.” Before simply executing the request, let’s take the opportunity to see if there is an opportunity to provide greater benefit to the client. According to behavioral data compiled and analyzed by bitly.com, the functional life of a…

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Denver Social Media for Business Checks In with Local Online Marketing

By in Social Marketing,

The May, 2012, installment of Denver’s premier Social Media for Business Meetup featured a conversation among companies using social media for marketing sharing experiences with local online advertising. Research cited by Marketing Profs indicates: Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10 percent per…

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Denver Social Media Marketing: A Successful Content Strategy Plan

By in Social Marketing,

The conversation at Denver’s premier social media marketing for business group centered on content generation strategy. Video Sponsor: Conversation Starters Social Marketing for Business – Join the Conversation! (#SMGDenver) is one of the ten largest Business and Social Networking Meetups in the world. Conversation in the larger group included questions like: The rise of image-based…

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Video Marketing is Subject for Denver Social Media for Business Group

By in Social Marketing,

The April 20, 2012 installment of Denver’s premier Social Media for Business Meetup featured a panel discussion about Utilizing Video in Social Media Marketing with industry experts: Mike Hanbery, Webolutions Brian Olson, Conversation Starters Public Relations Kevin Campbell, Kevin Campbell Films The discussion was moderated by Webolutions Director of Strategic Marketing Peter Hodges, who simultaneously…

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Online Video SEO: Marketing Your Web Video to Internet Search Engines

By in Social Marketing,

Internet video is the top area of new and increased investment in marketing for 2012. As with everything else Web, search engine optimization (SEO) is critical to get your video found by your target audience. The largest online video sharing Website is YouTube, a social network that has become the second most used search engine. …

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Social Media Marketing: Should Your Business Have a Mascot?

By in Social Marketing,

Mascots are enjoying a renaissance in advertising. Charlie the Tuna and Speedy from Alka-Seltzer are back. Spam has launched its first such figure with Sir Can-A-Lot. Planter’s Mr. Peanut has grown a hapless brother, Doug. Being represented by fictional characters is not just for consumables anymore. Allstate’s Mayhem character pops up in Facebook news feeds…

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Denver Company Owners Share SEO and Social Media Marketing Knowledge

By in Social Marketing,

Denver’s largest social media for business group, Social Media for Business – Join the Conversation, hosted its 30th meetup in March, 2012. The topic was Social Media’s Role in Your Company’s SEO. A common question for business owners employing social media marketing is, “How does social media help my Website get to page 1 on…

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4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation

By in Marketing Trends, Online Marketing, Social Marketing,

If Facebook were a country, its 845 million users would make it the third largest in the world. One out of every seven minutes spent online is spent on Facebook. With each update to the social network’s interface, comments people make gain breadth of reach. 51 percent of American consumers use social media to communicate…

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Denver Social Media for Business Group Now Top 10 in the World

By in Social Marketing,

The December 2, 2011 installment of Denver’s Social Media for Business – Join the Conversation meetup was a milestone. On December 1, 2011, the group acquired its 1,000th member. Denver’s premier social media for business group is now, according to Meetup.com, the ninth-largest Business and Social Networking meetup in the world and seventh-largest in the…

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