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Social Marketing for Business – Join the Conversation Hits 1000 Members

By in Social Marketing, Webolutions Inside & Out,

In September, 2009, Webolutions and the South Metro Denver Chamber of Commerce launched a monthly Meetup group focused on helping businesses understand and effectively use social media in their marketing. Today, December 1, 2011, the group celebrates a milestone with the acquisition of its 1000th online member. “This group is all about action, communication, involvement,…

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Relationships: A Timeless Marketing Trend

By in Experiential Marketing, Marketing Trends,

Each year, on the Friday before Halloween, you’ll find Webolutions at the South Metro Denver Chamber of Commerce’s Annual Business Expo. This year, the “Webolutions Marketing Speakeasy” was voted Most Creative Booth. Visitors to the “Bootleg Candy Bar” took a quiz that asked, “What era is your marketing in?” and CEO John Vachalek delivered a…

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Social Media and Mobile Marketing Still Gaining Importance in Company Marketing Plans – Nielsen

By in Marketing Trends, Social Marketing,

The Nielsen Q3 2011 Social Media Report confirms that businesses wanting to go where the customers are, will beat a direct path to social media, understand who is using the medium and how, and consider how they are accessing it. Attention Share: Follow the Fingertips Social networks and blogs account for 23 percent of total…

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Microsoft AdCenter: A B to B Social Media Marketing Success Story

By in Social Marketing,

Microsoft Advertising, the Pay Per Click search marketing arm of Microsoft Corporation, is a prime example of B to B social media marketing success. This innovative company started using social media platforms in 2006, well before many B to C’s had started delving into this realm. It started simply enough: Web developers from Microsoft sought…

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Online Marketing: Optimizing for Local Search

By in Online Marketing,

Google’s local and organic search results are now combined. This elevates the importance of local SEO for location-based businesses that depend on local business. The Fundamentals Haven’t Changed. Effective online marketing remains anchored by your Website, which should be designed for conversion and optimized, structurally and content-wise, around a Keyword Strategy. The importance and coherence…

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Denver Social Media: Social Media’s Role in Your Search Engine Placement

By in Social Marketing,

On Friday, March 18, 2011, Denver’s premier Social Media for Business Meetup group explored exactly what social media can do and should not be counted upon to do for your company’s search engine optimization rank and Internet presence. Here are the highlights: The Goal of Every Search Engine: Provide the most relevant search results possible! …

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3 Tips for Selecting an SEO Company

By in Online Marketing,

“We usually start these conversations with a lesson on how your Website is not up to our SEO marketing standards.” That’s the modus operandi of a national firm with whom Webolutions is considering establishing a strategic partnership. With our site, they didn’t have anywhere to go, but that’s not the point. Here’s the point: Just…

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Denver Social Media: Foursquare for Business – What, Why and How

By in Marketing Trends,

I’m sure by now you have heard of Foursquare, and know a lot of people using it.  If you’re anything like me, you have yet to get on Foursquare, and are unsure as to why you would want to in the first place….”Why do I want people following me around knowing where I am every…

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Denver Social Media: Content Sharing – What, How&com and Why?

By in Marketing Trends,

What is Content Sharing The sharing of all content across social media; general information, pictures, audio and video content.  “ShareThis” is one such tool that allows for the sharing of social content.  Now when you see a blog post or a piece of content that is enabled with “ShareThis”, and you can choose to share…

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Colfax Avenue in Denver is the longest continuous street in America.