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SEO, Your Website, and CRM: Better Good than Lucky

By in Marketing Trends, SEO: Search Engine Optimization, Web Design & Usability,

Want to get lucky in growing your business? Get systems in place that make luck more likely. Search Engine Optimization (SEO), website user experience, and Infusionsoft by Keap Contact Relationship Management (CRM) and Marketing Automation constitute a potentially powerful marketing and sales system for your business. Attract Website Visitors Through SEO SEO’s primary use is…

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Your Business Website and Infusionsoft CRM – A Love Story

By in Marketing Trends,

Is your business website lonely? Is it greeting new people on a regular basis, delicately feeling out each for a potential fit? Does it quietly strive for a partner with whom it can be happier and more successful, with whom to pursue goals and share triumphs? Give your business website a Valentine. Pair it up…

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Maximize Your CRM and Marketing Automation with Small Business Website Design

By in Marketing Trends,

As the first in a series about how small businesses can maximize marketing results from Contact Relationship Management (CRM) and Marketing Automation, this article explores synergies between small business website design and Infusionsoft, a CRM and Marketing Automation solution specifically designed for small business. Wondering how CRM and marketing automation and web design tie together? Goals…

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4 Helpful Tips on Data and Success from Denver Executives

By in Webolutions Inside & Out,

The topic for November’s installation of Webolutions’ Executive Roundtable series was Using Data to Drive Organizational Success. Interest led to enough participants to fill two roundtables, which provided an interesting dichotomy of conversation paths, observations, and takeaways. “I never met a spreadsheet I didn’t like.” Leading and Lagging Key Performance Indicators (KPI) were a principal…

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5 Questions to Get Your Marketing Budget Approved

By in Marketing Trends,

For many, early December is the final push for getting your marketing budget approved. Here are 5 questions to help you get, or arrive at, the answer you want. Who approves the marketing budget? One way or another, you are sending this to a decision-maker—even if the decision maker is you. How do they make…

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How much Does a Website Cost?

By in Web Design & Usability,

A very natural tendency among marketing executives and business owners exists to ask, “How much does a website cost?” Or, “How much for Search Engine Optimization, (SEO)?” Or…you get the idea. We’re all human, and we’re all busy, and our budgets are limited. When we are in a purchasing role, therefore, we are frequently oriented…

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Developing a More Engaged Workforce

By in Community Engagement, Marketing Trends,

According to Gallup, in 2017: Less than half of the US workforce is engaged. Disengaged employees cost organizations about $500 Billion each year. 76% of employees who do not feel valued are actively seeking to leave their job. 95% of HR leaders admit employee burnout is sabotaging workforce retention. Replacing an employee can cost up…

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Denver Executives Seek to Stay Ahead of the Curve

By in Community Engagement,

“What is the curve?” Thus opened the July, 2017, installment of Webolutions’ Executive Roundtable luncheon series, which promised an engaging discussion on Staying Ahead of the Curve. Several examples of “curves” were given. In a meeting room with a backdrop spotlighting innovators in communication including Johannes Gutenberg, Alexander Graham Bell, and Steve Jobs; in the afterglow…

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Marketing Revolution the Theme at 2017 Denver Digital Marketing Summit

By in Marketing Trends, Online Marketing,

Denver Digital Agency Webolutions on Denver Digital Summit Seth Godin spoke about “our revolution” in the primary keynote address for the 2017 Denver Digital Marketing Summit. Session presenters implored marketers to introduce their companies and organizations to, “a new way of thinking about marketing.” A very regular-sized Morgan Spurlock and The Economist’s Mina Seetharaman, among others,…

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Of Ankles and Websites: Generating Revenue by Earning Trust

By in Marketing Trends,

Because we are all eager to resolve and move past our problems, we all self-diagnose. In business, this is frequently done in pursuit of generating revenue. A Professional Approach to Medical Issues I injured my ankle on Thanksgiving. My shin appeared to have swallowed a grapefruit. I Facebooked a picture. The picture received several comments…

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Every year Denver host the worlds largest Rodeo, the Western Stock show.