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Denver Social Media: The rapid and inevitable evolution of college athletics

By in Marketing Trends,

Today, John and I addressed a gathering of about 50 coaches, administrators and marketers of the athletic department at the University of Denver. Our message: In the near future, a university’s approach to social media will be the differentiator in recruiting, marketing and alumni/booster relationships. As marketing professionals and sports fans, we observe with great…

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Denver Social Media: Foursquare for Business – What, Why and How

By in Marketing Trends,

I’m sure by now you have heard of Foursquare, and know a lot of people using it.  If you’re anything like me, you have yet to get on Foursquare, and are unsure as to why you would want to in the first place….”Why do I want people following me around knowing where I am every…

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Denver Social Media: Content Sharing – What, How&com and Why?

By in Marketing Trends,

What is Content Sharing The sharing of all content across social media; general information, pictures, audio and video content.  “ShareThis” is one such tool that allows for the sharing of social content.  Now when you see a blog post or a piece of content that is enabled with “ShareThis”, and you can choose to share…

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The United States Air Force Academy is located in Colorado Springs.