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Custom Web Design & Development Tips

By in Marketing Trends,

“Custom” is a subjective term. “Custom Website,” more so. Before you invest time and money into developing a custom website, make sure you know what you should expect from your web development partner. At a high level, your custom website design experience should include: You present ideas on the website. All ideas are good. Bring ’em.…

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Adobe Business Catalyst Website Migration to WordPress

By in Marketing Trends, Web Design & Usability,

Adobe recently announced they would stop supporting their Business Catalyst website Content Management System (CMS). Businesses must choose a new platform for their website. Many Adobe Business Catalyst website owners are choosing migration to WordPress. With the right approach, this can generate the results for your business that you have always envisioned. Key takeaways from…

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Enhanced WordPress™ Website Platform – Why We Don’t Use WordPress Themes

By in Web Design & Usability,

When we selected WordPress as our primary platform in 2010, we quickly realized the constraints of themes and templates were too limiting for our clients. The assumptions underlying themes prevented us from providing the website creation experience our clients deserve. WordPress themes are designed to be easy for designers and developers to operate within a…

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New Rules for Facebook Marketing

By in Social Marketing,

Facebook Business Page for Marketing (Not a Facebook Profile Page) First, let’s cover a couple of old rules that remain the same, only because we see some otherwise-savvy businesses missing them: 1. You want a PAGE for your business, not a PROFILE. A Profile has “friends,” a Page has “likes.” “Friends” require mutual acceptance, the…

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Denver Businesses and Nonprofits Succeed Together

By in Community Engagement,

Perhaps the ecosystem is less fragile than feared. Here are examples of how Denver public entities, private enterprise, and cause-focused nonprofits are supporting each other to achieve common goals. Havana Business Improvement District In the early 2000s, Havana Street — from 6th Avenue to Dartmouth Avenue — was a small stretch of road with a…

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Why Infusionsoft CRM and Marketing Automation is Killing Email Marketing for Small Businesses

By in Marketing Trends,

It’s time for legacy email marketing systems to die. Keep Doing Email Marketing In 2018, email marketing remains a cost-effective tactic overall, and your monthly or quarterly e-newsletter remains a critical component of your marketing mix. Yet, technology and market developments now render your Constant Contact or MailChimp system obsolete. Tools and systems once available…

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Social Leadership Strategies for Today’s Executive

By in Webolutions Inside & Out,

In May 2018, executives gathered for a Webolutions Executive Roundtable to connect and share insights around social leadership strategies. With an increasingly connected world – from internal culture to community responsibility – navigating and effectively executing social leadership roles has become an essential skill for executives. Social Leadership comes to light for executives when they:…

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Plug your Marketing Funnel: How Small Businesses Get Referrals with Infusionsoft

By in Marketing Trends,

The problem with your marketing funnel is the hole in the bottom of it. Marketing Should Help your Relationships be “Sticky” The concept that the traditional marketing and sales funnel lazily allows clients to re-enter the marketplace is articulated in Duct Tape Marketing by John Jantsch. The general notion is that we think of marketing as…

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How Your Web Design Agency Creates a Referable Experience

By in Marketing Trends,

What is an experience? Any web design agency worth its salt talks about analytics. If you’re talking to a web design and development company and they’re not fostering conversations about information flow, defining and maximizing conversions, increasing qualified lead count, and generating return on your investment, please talk to a better web design agency. But…

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Staying Top of Mind in a Crowded World

By in Webolutions Inside & Out,

The March 2018 installment of Webolutions’ Executive Roundtable Series focused on Staying Top of Mind in a Crowded World. Attendees included executives from industries including landscaping, risk management software, construction, human screening, sales training, cloud computing, and the third busiest general aviation airport in the nation; and elected officials and nonprofit Executive Directors. What is…

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The world's largest natural hot springs pool located in Glenwood Springs. The two-block long pool is across the street from the historic Hotel Colorado, a favorite stop of former president Teddy Roosevelt.