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Denver Web Design, Website Development & Digital Marketing Agency

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Webolutions Again Recognized as Denver Top Digital Marketing Company

By in Leading Your Market, Webolutions Inside & Out,

Powered by our relationships with you, Webolutions is excited to have again earned recognition by the Denver Business Journal as a top digital marketing company in 2022. Recent achievements powering this recognition include: Generating an additional 1,300 leads and $60,000 of value, with no corresponding incremental program expense, through collaborative strategies including definitive conversion testing…

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Measure Your Digital Marketing Effectiveness with Webolutions’ Exclusive True Attribution™

By in Marketing Trends,

Proven Measurement System for Keap / Infusionsoft Problem Someone clicks on your pay-per-click ad and goes to your website. They leave without completing the form or calling you. But they continue researching, and you keep coming up. Eventually visitors will quietly read your blog articles, like your Facebook posts, read your reviews and subscribe to…

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Custom Web Design & Development Tips

By in Marketing Trends,

“Custom” is a subjective term. “Custom Website,” more so. Before you invest time and money into custom website development and design, make sure you know what you should expect from your web development partner. At a high level, your custom website design experience should include: You present ideas on the website. All ideas are good.…

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Adobe Business Catalyst Website Migration to WordPress

By in Marketing Trends, Web Design & Usability,

Adobe recently announced they would stop supporting their Business Catalyst website Content Management System (CMS). Businesses must choose a new platform for their website. Many Adobe Business Catalyst website owners are choosing migration to WordPress. With the right approach, this can generate the results for your business that you have always envisioned. Key takeaways from…

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Enhanced WordPress™ Website Platform – Why We Don’t Use WordPress Themes

By in Web Design & Usability,

When we selected WordPress as our primary platform in 2010, we quickly realized the constraints of themes and templates were too limiting for our clients. The assumptions underlying themes prevented us from providing the website creation experience our clients deserve. WordPress themes are designed to be easy for web designers and developers to operate within…

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New Rules for Facebook Marketing

By in Social Marketing,

Facebook Business Page for Marketing (Not a Facebook Profile Page) First, let’s cover a couple of old rules that remain the same, only because we see some otherwise-savvy businesses missing them: 1. You want a PAGE for your business, not a PROFILE. A Profile has “friends,” a Page has “likes.” “Friends” require mutual acceptance, the…

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Denver Businesses and Nonprofits Succeed Together

By in Community Engagement,

Perhaps the ecosystem is less fragile than feared. Here are examples of how Denver public entities, private enterprise, and cause-focused nonprofits are supporting each other to achieve common goals. Havana Business Improvement District In the early 2000s, Havana Street — from 6th Avenue to Dartmouth Avenue — was a small stretch of road with a…

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Why Infusionsoft CRM and Marketing Automation is Killing Email Marketing for Small Businesses

By in Marketing Trends,

It’s time for legacy email marketing systems to die. Keep Doing Email Marketing In 2018, email marketing remains a cost-effective tactic overall, and your monthly or quarterly e-newsletter remains a critical component of your marketing mix. Yet, technology and market developments now render your Constant Contact or MailChimp system obsolete. Tools and systems once available…

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Social Leadership Strategies for Today’s Executive

By in Webolutions Inside & Out,

In May 2018, executives gathered for a Webolutions Executive Roundtable to connect and share insights around social leadership strategies. With an increasingly connected world – from internal culture to community responsibility – navigating and effectively executing social leadership roles has become an essential skill for executives. Social Leadership comes to light for executives when they:…

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Plug your Marketing Funnel: How Small Businesses Get Referrals with Infusionsoft

By in Marketing Trends,

The problem with your marketing funnel is the hole in the bottom of it. Marketing Should Help your Relationships be “Sticky” The concept that the traditional marketing and sales funnel lazily allows clients to re-enter the marketplace is articulated in Duct Tape Marketing by John Jantsch. The general notion is that we think of marketing as…

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