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Denver Company Wins Award for Webolutions Website Design

By in Webolutions Inside & Out,

In April, 2011, the Credit Union National Association (CUNA) Marketing & Business Development Council awarded Public Service Credit Union of Denver, Colorado, with a Merit Award for Web Site Marketing. The award recognizes outstanding marketing and business development achievements in the credit union industry.  PSCU was singled out for recognition among credit unions with assets…

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Experience Marketing Example – Blue One” The Slug Bug Game”

By in Experiential Marketing,

Experience Marketing transforms a product or service into something which engages people’s senses and reaches them on an emotional level. It connects people to a product in ways beyond the use of the product itself. The Punch Buggy game surrounding the Volkswagen brand is a great example of this. To play, whenever someone sees a…

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Customer Experience Marketing Defined

By in Experiential Marketing,

Experience Marketing or Experiential Marketing can be defined as: Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company. Customer Experience Marketing Examples Disney World® – An interactive playground to promote the product of movies & entertainment. This is “The most…

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Using Experience Marketing – Selling Your Bouncy Ball

By in Experiential Marketing,

During a recent trip to Disney World®, I saw many great examples of experience marketing. At Webolutions, while working with our clients, experience marketing seems to be one of the more difficult concepts for people to truly understand and it is definitely one of the more difficult marketing practices to implement. Why? The fact is,…

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Disney Experience Marketing is Second to None

By in Experiential Marketing,

During a recent visit to Disney World, I saw some examples of experience marketing which I will be covering in this section of our blog over the next few weeks on the Disney and what is experience marketing. After all, Disney’s theme parks are one the ultimate testaments to the concept of Experience Marketing. If…

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Transparency in Marketing

By in Marketing Trends,

There is a lot of talk today about transparency in marketing and what this means. A blog post that I recently read defines transparency as, “the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in…

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Online Search Reverse Engineering for Success

By in Online Marketing,

Successful Online Marketing of a website requires a very different approach than the conventional marketing techniques used to market most other products and services. Historically products were made, perhaps based on some level of market research, and then they were taken to the marketplace and mass-marketed. To successfully plan, develop and market a Website to the…

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Denver brews more beer than any other city in the nation, with over 200 different beers brewed daily.