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Current Marketing Trends – Creating a Marketing-Driven Business

By in Marketing Trends,

In days gone by, companies would develop their products and services solely based on the ideas and notions of their in-house technical experts. Operational and customer service procedures would be established based on the technical expertise of internal teams, using the best practices of the day. However, today successful organizations look to their clients and…

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Current Marketing Trends – Strategic Integration Across Multiple Marketing Platforms

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In today’s hectic world, consumers require multiple touch points before making a purchase or changing their behavior to try something new. These multiple touch points are more effective if they come through different channels.  Each channel is able to convey your messaging in a slightly different way.  For the purpose of this article, we’ll use…

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Current Marketing Trends – The Evolving Role of Marketing Directors

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Whether you are CMO at a fortune 100 company, or a Sales and Marketing Director at a smaller organization, you face many of the same challenges in your daily activities. This category of our blog is dedicated to current marketing trends Today’s current marketing trends article focuses on perspective and mindset rather than tactics. It…

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Current Marketing Trends – Relationships vs. Lead Generation

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Because of the sweeping changes in the reach and role of marketing in successful organizations, we’ve put together this guide to help our clients take a more strategic look at how they define and plan their annual marketing budgets and the related activities. Back in the day, a marketing budget was largely equated to a…

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Current Marketing Trends – Brand Focus

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I want to begin this post with a simple challenge. Take a look at your website, your print ads, or your brochures and answer this one question, “Are you pitching a product or service, or are you telling people who you are as an organization?” Let’s explore these subtle differences: Product Focus If the images…

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Current Marketing Trends – Building Relationships

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As a marketing agency in Denver, we are approached daily by potential clients who would like to hire us to implement marketing tactics for them. Some of these tactics include: SEO, SEM, Social Media strategies, burst email, press releases, etc… Perhaps our biggest challenge is to help our new clients understand the shift away from…

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Current Marketing Trends – Eliminating Negative Reviews and Comments

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As a Denver advertising agency, on a regular basis, we are asked, how can I get this negative review of my business removed from the web? The answer, nearly 100% of the time is, you can’t. However, the good news is that you can prevent this from ever happening again. The only truly effective strategy…

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Current Marketing Trends – Marketing Trends for 2014

By in Marketing Trends,

As the world continues to evolve and marketing continues to grow more and more complex, we want to provide our insights as to what current marketing trends will be the most important for businesses in 2014. Of course each discipline (SEO, PR, Social Media, Demand Generation, Websites, etc…) all have their own specific internet marketing and…

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Current Marketing Trends: Increasing Sales Through Email Urgency

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As consumers are being conditioned to look for online specials and deals, we’ve observed some common practices being utilized by top retailers. These strategies are designed to create more sales through the use of email campaigns which focus on creating urgency for the consumer. Whether you are a retailer running a sale, or a service…

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Creating Customer Loyalty via mobile apps: Starbucks Tweet A Coffee

By in Marketing Trends,

In late October, Starbucks announced their new Tweet-a-Coffee program, yet another way they are enhancing customer loyalty via mobile apps. This allows their loyalty club members to connect their Starbucks’ cards with their Twitter accounts and tweet a coffee to someone.  Once received, the recipient can download a Starbucks gift card and redeem this at…

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