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Current Marketing Trends – a Look at Big Marketing

By in Marketing Trends,

A recent article in the New York Times outlined a unique approach to education called the Big History Project.  David Christian developed this unconventional way of teaching history in order to help students make connections between multiple different disciplines and the multiple different causes and effects, which are generally not made through the current, conventional…

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Current Marketing Trends – The Evolving Role of Marketing Directors

By in Marketing Trends,

Whether you are CMO at a fortune 100 company, or a Sales and Marketing Director at a smaller organization, you face many of the same challenges in your daily activities. This category of our blog is dedicated to current marketing trends Today’s current marketing trends article focuses on perspective and mindset rather than tactics. It…

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Current Marketing Trends – Relationships vs. Lead Generation

By in Marketing Trends,

Because of the sweeping changes in the reach and role of marketing in successful organizations, we’ve put together this guide to help our clients take a more strategic look at how they define and plan their annual marketing budgets and the related activities. Back in the day, a marketing budget was largely equated to a…

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Current Marketing Trends – Brand Focus

By in Marketing Trends,

I want to begin this post with a simple challenge. Take a look at your website, your print ads, or your brochures and answer this one question, “Are you pitching a product or service, or are you telling people who you are as an organization?” Let’s explore these subtle differences: Product Focus If the images…

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Current Marketing Trends – Eliminating Negative Reviews and Comments

By in Marketing Trends,

As a Denver advertising agency, on a regular basis, we are asked, how can I get this negative review of my business removed from the web? The answer, nearly 100% of the time is, you can’t. However, the good news is that you can prevent this from ever happening again. The only truly effective strategy…

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Creating Customer Loyalty via mobile apps: Starbucks Tweet A Coffee

By in Marketing Trends,

In late October, Starbucks announced their new Tweet-a-Coffee program, yet another way they are enhancing customer loyalty via mobile apps. This allows their loyalty club members to connect their Starbucks’ cards with their Twitter accounts and tweet a coffee to someone.  Once received, the recipient can download a Starbucks gift card and redeem this at…

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Defining a Memorable Customer Service Experience

By in Marketing Trends,

With the advent of a more empowered consumer, many companies are raising the bar on the specific customer service experience that they seek to provide.  Specifically defining how key customer touch points are to be handled is an important part of the experiential marketing process. Every customer service experience, and frankly, any interaction with anyone,…

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Current Marketing Trends – Content Marketing is a Must PT 2

By in Online Marketing,

Current Marketing Trends – Content Marketing is a Must Part1 Outlined the nature of content marketing, including the following topic areas: Creating vs aggregating Non-selling content Delivering on a consistent basis Engaging a community around your brand Providing value This second post, of this three part series on content marketing, outlines best practices for the…

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Current Marketing Trends- Content Marketing is a Must PT 1

By in Marketing Trends,

As a Denver marketing agency, with a focus on developing best practices in current marketing trends, we find that the notion of content marketing is something foreign to most businesses. This post outlines key content marketing elements and why content marketing is so important in today’s world. Part two of this series (July 2013) will…

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Current Marketing Trends – Humanize Your Business

By in Marketing Trends,

All trained salespeople have most definitely heard the statement, “People do business with people they know, like and trust.” But, this simple phrase also has huge implications for those in marketing, especially in the age of social media. As a Denver marketing agency, we continually identify and evaluate current marketing trends . We also provide…

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