Insights

Denver Web Design, Dev & Digital Marketing Agency

Author Archive

Experiential Marketing – Wii U Setup Process Slows Christmas Cheer

By in Experiential Marketing,

Wii U Marketing Misses the Mark Excitement. Jubilation. Anticipation. Those are just a few of the words that described my kids when they opened their new Wii U on Christmas morning. Within no time, they had me unboxing it and climbing behind our television to get it hooked up and charging up the remote controls. They…

Read More

Experiential Marketing: State Farm Delivers Expedient Experience

By in Experiential Marketing,

For those of us who live along the Front Range of Colorado, hail is part of our unique experience. Part of that experience can lead to a damaged roof and the headache of getting it replaced. I found myself in that category and was pleasantly surprised by a great experiential marketing experience where I least…

Read More

Experiential Marketing: Google Buys the World a Coke

By in Experiential Marketing,

Over forty years ago, Coke released the epic television ad with “I’d Like to Teach the World To Sing (In Perfect Harmony)”. This was also known as The Coke Hilltop ad. This iconic ad was based on a wish that Bill Baker and Harvey Gabor had to buy the work a Coke. Bill Backer and…

Read More

Experiential Marketing: Disney Has the Magic

By in Experiential Marketing,

Disney: The Perfect Experiential Marketing Example If you have been fortunate enough to visit Disneyland, Walt Disney World or any other Disney theme park, you get it. Our own John Vachalek previously wrote about Disney as an Experience Marketing Example in 2009. A lot has changed since then with Universal adding mega-attractions, but Disney still has…

Read More

Colfax Avenue in Denver is the longest continuous street in America.