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5 Must-Have Communication Tools

By in Marketing Trends,

When it comes to the office, there are lots of different tools you can use for communication and planning. And, in today’s environment, where team members can be spread across the globe, it is important to find tools that are quick and easy to use…and (in some cases) free. Here is a rundown of some…

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Twitter for Business – How to Make it Work

By in Social Marketing,

There are many marketing professionals who are ready to write Twitter off as yesterday’s social media. And, true, it has lost users while other platforms like Snapchat and Instragram have seen large growth spikes. But, the platform still has more than 100 million daily users which makes it, next to Facebook, among the most used…

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Exceptional Web Experience Is Boring (But Effective)

By in Marketing Trends,

Being in marketing since the mid-90s, when it comes to websites, it seems I’ve seen and experienced everything. So, when it comes to an “exceptional” web experience it takes a lot to get my over-saturated, Gen X senses to perk up. I guess if someone designed an old retro site full of flame bursts, spinning…

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Client Spotlight: People Element Builds Employee Engagement

By in Spotlight,

At Webolutions, we have had the pleasure of working with People Element and helping them evolve and grow their story. Part of that evolution was a full rebranding, including a name change. Who They Are: People Element, formerly Strategic Programs, is in the people business – driving employee engagement in organizations to help them achieve…

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Lead Nurturing Content – What, Where and When?

By in Marketing Trends,

When it comes to lead nurturing, we often get asked what type of content is best for each stage of the prospect journey? The answer to that is it largely depends on your industry and company. However, in this day of marketing automation and lead nurturing, there are some rules of thumb when it comes…

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Marketing Automation: 6 Campaigns to Automate

By in Marketing Trends,

Marketing automation is no longer trendy. It is no longer a fad that only upstart niche players are doing. Sorry all you trend setters, it is time to find a new shiny object. The fact is, marketing automation is mainstream. Recent data shows that 49% of companies are using marketing automation. Specifically, more than half…

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Second Act of Inbound Marketing: What’s Next in 2017

By in Marketing Trends,

Let’s have a little fun. Think back 10 years to 2006 and picture the marketing landscape. You will recall it was dominated by big brands on the airwaves, on billboards, and utilizing a lot of expensive push tactics. This made it very difficult for smaller brands to stand out. As the world became increasingly connected,…

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Tips for Brands on Snapchat

By in Social Marketing,

I would bet you have now heard about Snapchat, but like a lot of marketers, you could use some Snapchat tips for your business. There’s probably some of you who may even need a primer on exactly what Snapchat is and how it works. As you may know, Snapchat has taken over the world of…

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Growing Your Business Online – 4 Basics

By in Online Marketing,

When I started writing this blog on growing your business online, I had to keep reminding myself that it is 2016. And, I admit, I work at a digital marketing agency, so I am a little more plugged into digital trends than most. So, I was a little surprised when I read a recent article…

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Three Social Media Tips

By in Social Marketing,

Most marketers understand that social media is no longer a fad. Pretty much everyone has their eyes glued to social media. Basically, social media is where people are now and offers further reach potential than television. Let’s look at some stats I pulled from Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook”: 71 percent of…

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