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Selecting the Right Online Advertising for YOUR Business

By in Online Marketing,

Getting and maintaining someone’s attention in 2017 is challenging for many businesses. This is why it’s now more important than ever to make certain your marketing investments are meeting (and exceeding) your expectations—especially when it comes to online advertising. Who is your target? When you’re trying to decide whether or not to advertise online, the…

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5 Email Marketing Problems (and How to Fix Them)

By in Marketing Trends,

Did you know the average person receives 121 emails per day? According to the blog, 11 downright spooky email marketing stats on MyEmma.com, that’s more than enough competition to deal with when you’re competing for someone’s clicks. So, let’s pretend your subject lines are stellar, your content is always first-rate, and people are clicking your…

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How to Find the Right Marketing Partner

By in Marketing Trends,

Deciding to hire a marketing partner can be a tough decision. In fact, some people feel their organizations are forced to “settle” for this option. The good news is that if you’re hiring a good partner—one that is the right fit for you and your organization—settling will never be an issue. You just need to…

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Why Every Organization Needs a Content Plan: A Beginner’s Guide to Creating a Content Marketing Plan

By in Online Marketing,

Marketing. Whether it’s online marketing or outbound marketing, direct marketing or experience marketing, it’s all about your brand’s content and the messages you want to communicate. Remember that old saying, “Content is king?” In 2016, this reigns true more than ever and it means that having a content marketing plan is your ace! What is…

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8 Top Tips for Video Promotion

By in Marketing Trends,

Sure. Videos drive SEO. They tell brand stories. Videos even increase engagement rates. This is exactly what your organization needs help with, so your team created a video and posted it on your website, but nothing is happening. Now what? In addition to creating a video, most organizations forget that they need a campaign plan…

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Denver lays claim to the invention of the
cheeseburger.