A Match Made in Marketing: WordPress and Infusionsoft

Peanut butter and jelly. Chocolate and graham crackers. WordPress and Infusionsoft by Keap. Some things are just better together. Like ensuring your web platform and automation tool work well together.

For small businesses, the choice is simple. You simply can’t go wrong with WordPress for a web platform and Infusionsoft for CRM & Marketing Automation.

Benefits of WordPress:

As the most used web platform in the world, WordPress abounds with user-friendly features. Small businesses and large corporations alike use it to create robust, high-performance websites. The top benefits of WordPress include ease of use, strong ranking with search engines and countless plugins.

Ease of Use

Once built, managing pages in a WordPress site requires no HTML/CSS knowledge. If you can type an email, you can update a page on your site. Pre-built templates allow for easy customization by anyone on your team. Another huge draw? You can access your site from anywhere with internet access and have as many users as you need.

SEO

WordPress also plays well with search engines, which allows your site to rank higher in online searches. You can easily update elements important to SEO including header tags, anchor links, title tags and alt tags. There are also many plugins designed specifically to help you rank – providing guidelines and scoring your page for SEO effectiveness.

Plugins

Lastly, WordPress is an open-source platform, which allows developers to build plugins. Similar to an app store, plugins extend capability without the need to build and code a custom solution. Popular plugins enhance websites with features like extended analytics, e-commerce capability, design usability and connections to popular software systems.

Benefits of Infusionsoft:

Marketing automation continues to grow in both popularity and capability. While there are many platforms, for small businesses, Infusionsoft provides the best value – both with features and usability.

LEARN MORE ABOUT INFUSIONSOFT TRAINING BY WEBOLUTIONS

Webolutions Certified Infusionsoft Partner

As an Infusionsoft Certified Partner, you can rest assured you are being trained with the best practices and receiving the most up-to-date information.

“Webolutions has undergone an intensive training program at Infusionsoft’s headquarters and passed very difficult qualification standards to become certified,” said Andy Simmons, VP of Global Partner Programs at Infusionsoft. “We don’t certify just anyone who wants to join our community, Certified Partners meet our exceedingly high standards to ensure our small business customers are working with only the best. Today we congratulate and proudly welcome Webolutions to our thriving community of Infusionsoft Certified Partners who are helping more small businesses every day achieve new levels of success.”

Features

Infusionsoft acts as both a CRM and automation tool – allowing marketing and sales departments to work together strengthening messaging. The system offers sales pipelines, campaign builders, lead scoring, task management, individual and mass email sending, landing page builders, and countless other features.

Each of the tools work together, using logic and triggers to start and end automation, while also updating individual account records. Curious about more of Infusionsoft’s features? Schedule a demo today.

Usability

Infusionsoft is designed for small teams. With intuitive navigation, drag and drop campaign builders, and a modern interface, your entire team will find it easy and fun to use. Designed to be completely customizable, each user can have unique dashboards, permissions, and reports. Just like WordPress, it’s accessible anywhere with internet.

Value

Marketing automation tools can be seriously expensive. Some popular platforms cost thousands of dollars a month – and those charges grow each year with guaranteed annual increases. Infusionsoft packages start as low as $99 a month – by far the best value for any sales and marketing automation tool.

Beyond the monthly cost, you’ll save each month by reducing the number of hours required for tasks and increasing efficiency. Automating repetitive tasks allows your team to focus on what really matters – growing their business. .

Synergy of Infusionsoft & WordPress:

Both WordPress and Infusionsoft are strong tools on their own, but together they are incredibly powerful. Their synergy provides provides the ultimate digital solution.

Infusionsoft designed a plugin exclusively for WordPress. Once installed, you can quickly begin integrating your digital marketing strategy with your web pages. Any time a user fills out an opt-in form on your site, they’ll be added to automation campaigns. You can also design beautiful opt-in methods with a simple editor.

WordPress and Infusionsoft put the power in the hands of a marketer. With these two systems, you can design, build and run effective campaigns without the need for developers. The robust reporting between the two systems allows for real-time campaign optimization. Both systems work and they work together.

In our world today, effective digital communication is essential for success. Merging the largest web platform with the best CRM/marketing automation system for small businesses creates an invaluable combination for your marketing success – truly, a match-made in marketing.

Key Takeaways:

• The right tools are essential for business success
• WordPress is the most used web platform in large part due to its ease of use, SEO compatibility and robust plugins
• Infusionsoft provides the best value for a CRM, sales and automation tool for small businesses
• WordPress and Infusionsoft work together to create an incredibly powerful digital marketing combination

If you’re looking to take advantage of the synergy of a web platform and marketing automation tool, Webolutions can help. Contact us today at 303.300.2640.