Not sure what to pay for a Facebook like or a website click? Notice that your cost-per-click rates are rising? These five tips to optimize your Facebook advertising will help you increase your conversion rate without having to increase your online advertising budget.
In this handout, we will cover ways to:
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Strategic social media marketing includes planning and sophisticated understanding of the nature of the medium as well as the tools and systems that introduce efficiencies and generate return on investment (ROI).
The degree to which businesses believe social media marketing is equivalent to posting comments and pictures on Facebook is equivalent to the degree to which their social media marketing efforts will fail.
Here are ten (of many) elements that frame the way professional social media marketers conduct themselves. These are the things social media marketers do that set them apart from the intern or employee who was hired to be a graphic artist and finds Facebook on their task list.
Read more: Strategic Social Media Marketing: Beyond Posting on Facebook
Believe it or not, there are many businesses out there that do not have a Facebook business page, or they do have a business page started, but it has little or no fans. I am frequently asked about different ways to grow online communities without spending a huge advertising budget. One tool to grow your online community that you have readily available, but is commonly forgotten, is your email list.
If you have been growing your email list for a while, and if it is up-to-date and relevant, you can grow Facebook fans with email marketing. Here is how I do it!
Read more: Organically Grow Facebook Fans with Email Marketing
Facebook has been around for more than 10 years. When Facebook started, it was built as a social site by Mark Zuckerberg and his college roommates. Initially Facebook targeted Ivy League college students, and then soon expanded their audience beyond the college spectrum.
As you probably can imagine, some of the first people on Facebook were between the ages of 18-24. Add 10 years to that, and now you’re sitting with an audience that is approaching their late 20s to early 30s. As the Facebook audience has grown over the years, so has their online needs. Certain life events occur such as getting married, buying a house and starting a family. It is no surprise to hear friends and co-workers complain about constantly seeing baby pictures fill up their newsfeed. Then there are new parents who want to share family photos with distance relatives online, while keeping privacy a top priority.
Read more: Social Media Marketing: Facebook’s New Scrapbook Tool
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Consumers are most frustrated with inconsistent brand messaging.