5 Conversion Tools We Love

By in Marketing Trends,

We work with hundreds of clients each year and every single one wants to improve conversions. But the journey to a conversion is not always a direct one. To reach these goals, it’s essential to keep each stage of the sales funnel top of mind.

Implementing the right tools leads to significant improvement in overall conversions. From getting more leads to closing them effectively, here are a few of our favorite conversion tool.

Optimizely – Website A/B Testing

Ever wonder if a simple change on your website, like changing out the main banner, would improve conversions? Optimizely lets you do exactly that. The user-friendly interface allows you to make changes (without needing a web developer) and then roll out those changes to a percentage of your traffic. This ensures the test is accurate by controlling and randomizing the audience to avoid skewed data.

You can run multiple tests at once – like changing the offer on the home page and then changing the copy on your check out page. Optimizely will automatically calculate the winning variation so you can easily review the data and make decisions that lead to more dollars in your pocket.

Infusionsoft – CRM and Marketing/Sales Automation

From instantaneous email replies to long-term nurture, Infusionsoft provides solutions that will increase conversions in a big way. It acts as both a contact relationship management system (CRM) and a marketing automation tool. Put simply? This ensures you get the right message to the right person at the right time.

Even better, it’s designed for small businesses and their unique challenges. Starting at a price under $100, it’s a solution you can’t afford to miss. It’ll save you and your team countless hours, increase revenue, build client relations and close more deals.

ReferralRock – Referral Program

Referrals are one of the most cost-effective and high converting lead sources. Make it easy for your contacts to refer others to your business through Referral Rock. Your referring contacts are given their own unique access where they can generate shareable links, send emails, and view the status of their referrals/rewards. On your end, you can create custom landing pages, pay out rewards and monitor activity. This makes giving, getting and rewarding referrals easier than ever.

FixYourFunnel – Advanced Text Messages

Text message marketing is no longer new, but FixYourFunnel takes it to the next level. Your contact simply texts a word to a given number and then a custom conversation begins based on their replies. You can gather additional information, then provide unique, automated responses based on their replies. Even better yet? It pairs with Infusionsoft, so you can move beyond text messages into a full omnichannel communication experience.

Proposify – Proposal Creation

If you find yourself constantly copying and pasting bits of previous information into proposals, you need to see Proposify. It allows you to create beautiful templates and easily re-use blocks of text, saving time and making you look better. Then, you can automatically send your proposals straight form Proposify. Your potential clients can view, sign or even ask questions from the tool, making this an ideal conversion tool for b2b businesses who rely on proposals to close deals.

 Any of these tools can drastically improve conversions, but combined together, they can be revolutionary for businesses. Interested in learning more about one (or all) of them? Give us a call at 303.300.2640 or contact us here. We’ll work with you to analyze your unique business needs and then help you implement, learn and optimize your tools.

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About Jennifer Cormier

The United States Air Force Academy is located in Colorado Springs.