It’s that time of year when you need to make a plan to plan your 2019 marketing initiatives. Wait a second. We can hear your groans. If you are a diligent marketing pro or business owner who has created marketing plans every year, but struggle to achieve your marketing goals, here are some tricks from several experts for setting marketing goals that you will actually achieve.
We know how quickly digital marketing changes, so it can be very tempting to fly by the seat of your pants and go with the flow. However, if you are not intentional with your business goals or fail to commit to strategically achieve those goals, we predict you won’t like the flow of revenue that passes you right into the bank accounts of your competitors.
Do you really, truly need a plan? Yes you do! A plan is a roadmap to drive success no matter what your endeavor and is particularly important when you have multiple employees driving toward the same business objective. If there’s not a method to communicate where you are going and how you’re going to get there, chances of your success are pretty slim.
Here are the items that you need to plan for as you begin planning your 2019 initiatives.
It’s also not enough to build a plan. A marketing plan sitting on a server untouched won’t get you to your goals. You must effectively execute your marketing strategy and evolve it throughout the year as the digital marketing landscape changes. At minimum, you should critically evaluate and make adjustments quarterly, but at Webolutions, we prefer to evaluate monthly.
Unfortunately, most people underestimate the time needed to draft a comprehensive marketing strategy each year. Not only do you have to spend time evaluating how you performed this year, you need to acquire budget approval and executive buy-in for new initiatives. It’s not too early to start drafting your marketing plan today so that you will have plenty of time to polish it into its final form to launch 2019 aggressively! The digital marketing experts at Webolutions are available to help you develop a marketing strategy that will help you achieve your 2019 goals. You can contact us at 303-300-2640 or online.
What month have you historically started drafting your marketing strategy?
For more than 27 years, we've worked with thousands (not an exaggeration!) of Denver-area and national business leaders to help them achieve their business goals. Are YOU ready to take your website and business to the next level? We're here to inspire you to thrive. Connect with Webolutions, Denver's leading web design and digital marketing agency, for your FREE consultation with a web development expert.I'm Ready
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