As the year comes to a close, there’s a lot of online chatter about how to create the best marketing strategy for 2016. Although marketing pros may have divergent industries, opinions and audiences, they do have one thing in common: Their marketing strategies include social media. What’s another universal truth? The social media landscape continues to evolve, so smart social media strategists know what worked even last month is not guaranteed to work with consistency in 2016. In the spirit of 2016 success, let’s take a look at some social media strategies for 2016 that should be on your radar.
With the increased popularity of social channels such as Periscope, Meerkat, SnapChat, Blab and even Facebook’s new “Live” option, it’s true that audiences yearn to be immersed in the experience and personality of a company through live updates. These updates are far from polished, but they do convey the authentic and even blemished face of a company, one that is ultimately more appealing to consumers because it’s relatable. Show “who” your company is about and get real with your audience by live streaming:
According to Social Media Examiner’s Social Media Marketing Industry Report for 2015, about 64% of marketers are using social media for six or more hours weekly. This number will likely need to increase as more mature strategies call for content differentiation for each social media channel used. Consumers make buying decisions based on insight from friends and trusted resources, searching Pinterest, YouTube or Facebook and online reviews to learn what others are saying about your product or service. If the depth of your social media tactics is anemic, you should consider expanding your effort to differentiate content and add channels you might be missing.
Everything we do as marketers, including through our social media tactics, needs to give our audience what they want, when they want it. There’s heavy traffic and intense competition to have our content reach our defined audience, but the more we deliver content that is relevant and gives our key audience something of value, rather than sells them our brand, the better off we’ll be. Unfortunately, if you launch a social media channel, and have no content marketing strategy behind it, it will be less successful than if you integrate it with an overall marketing strategy.
A more in-depth conversation about Key Marketing Trends to Plan for in 2016 will be the subject of Webolutions’ next Social Marketing for Business on January 6, 2016. We invite you to join us for an interactive discussion.
What social media trends for 2016 are you most interested in learning about?
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